Friday, 23 October 2015

Social Media Marketing Success

A lot of people ask me how I’m so successful with connecting with my tribe via social media. It’s a great question, because it lets us explore how useful social media can be – and how to utilize it without broadcasting endless pitches to people, social media marketing campaign but actually engage them and provide true value.You have to take your business where the people are and be in the relevant conversations. And in today’s world, the relevant conversations are taking place on social media. The particular platforms will be different for different businesses. Someone in the corporate arena needs to be on LinkedIn while a band would still be a better candidate for a page on MySpace. The criterion for deciding which social media platforms you need to be on is simple: where are your customers and prospects hanging out today? Once you know what those platforms are, make sure you have a presence on them and are contributing to the community there. Be certain that when prospects are looking for your area of expertise, you can be found. social media marketing degree If you’re a business that sells accounting programs for accountants, you probably have a certain vibe on your website and other marketing materials. If you sell exotic automobiles or couture fashion, your vibe would be quite different. Whatever that vibe is, it should bleed through to all your social media accounts.This attitude should show up in all your graphics, such as the header and pictures on your Facebook Fan Page, your avatar pic and wrap on your Twitter page, and even the style of your headshot on your LinkedIn profile.I can’t count how many times someone has messaged me or shared one of my posts, and when I click through to their page to see if I should be following back, I find…nothing. No picture, no bio, not even the city they live in. If you’re in the witness protection program, you probably shouldn’t be on social media in the first place. But if you are hoping to use social media to build your brand, expand your social media marketing los angeles reach, or actually make money, give us something to go on.You can start with a pic! If we go to your Twitter page and there’s only a colored egg where your face should be, it’s like a billboard that says, “Hi, I’m Amish, and I’m checking to see if this computer fad is gonna last.” Even 97-year-old mammies are emailing pix of their great-grandkids. If you don’t know how to upload a photo, ask someone.
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Optimize your on-page content

Choosing a variety of long-tail key phrases that focus on conversational queries (for instance, “How do I cook a turkey?”) is still important, despite what my previous points may have suggested.Focus on creating content that can act as social media marketing strategy template a definitive source on a topic, rather than simply targeting one or two keywords. One example of this is Curata’s Comprehensive Guide to Content Marketing Analytics & Metrics.Long-form content stands a far better chance of ranking highly in the search engines; however this needs to be balanced with the fact that shorter, ‘catchier’ content may perform better for your mobile visitors.While this isn’t necessarily an SEO tip, it’s too important to leave out. In our rush to create more and more content in order to feed the content beast, many of us are neglecting to sufficiently promote and distribute content.Optimizing for search is important, however according to one study, it typically only drives around a third of all website traffic. social media marketing resume How else are you driving traffic to your valuable content?Design a modular yet cohesive content plan: Create small bits of content that can be used in a variety of ways to maximize your resources. Use these ‘modules’ to lead your followers and readers through the purchase process.Customize your content to various segments of your audience to increase relevancy and conversions.Social ads are going to be huge in 2015, as are native ads on popular sites (like ‘suggested posts’ below a site’s own content).Focus on building relationships with influencers in your niche; once you’ve established these important connections, inbound links and social sharing of your content is often a natural result.As already mentioned, SEO is no longer an isolated task that can be performed in a vacuum. Content marketing, SEO and social media all work hand in hand to drive traffic, build relationships and trust and grow your audience. social media marketing campaigns A large part of this will be understanding how to move your various leads through your funnel: for instance, attracting large volumes of traffic via search and social media, and then appropriately filtering this traffic through directing readers to various types of targeted content through your website and email content.

Focus on hard-earned, high-quality links

Link building is no longer about submitting your site to directories or asking other webmasters to include a link to your site. Instead, marketers should be focusing on building relationships and earning high-quality links through methods such as: Rather, social media marketing service we’re seeing a shift towards relationship-based strategies like blogger outreach campaigns, reaching out to influencers on social media and building relationships with brand advocates. First, make sure your site and content are technically sound, and then move on to building and nurturing relationships that can be mutually beneficial for a long time to come. Too often, I see business owners overblowing the importance of SEO. Don’t get me wrong: SEO is important, but it should only be one part of your overall digital marketing strategy.Be sure to balance your focus and resources between the various sources of website traffic you’ll receive: social media, referral traffic from other sites, direct traffic and offline referrals. social media marketing conference Ideally, you’ll want these sources of traffic to be fairly evenly balanced. Putting all your efforts on SEO traffic can be dangerous: one algorithm change, and 90% of your traffic can potentially disappear overnight. Articles with a large amount of social shares have been shown to increase search rankings (if not directly, than certainly indirectly through increased reach and visibility).Being present and active on social media could act as a ‘brand signal’ to search engines that your content is credible and trustworthy. In this way, having a strong social media presence is no longer a ‘nice to have’ but a ‘must have’.Amazing content will become evergreen and will drive traffic for months or years to come. Don’t be afraid to over-invest in high-quality content that adds something interesting, unique or insightful to the conversation. Sometimes, it can take up to a year or two for a piece of content to truly hit its stride; so don’t be disheartened if your amazing article or blog post takes a while to catch on.As your content gets shared on social media, it will accumulate more views. And as more people read it, effective social media marketing it will naturally earn more inbound links, thus increasing your organic search rankings. If your content is non-egocentric, adds value, and you’re exposing it through all your channels, eventually it will get the attention it deserves.

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