A lot of people ask me how I’m so successful with connecting with my tribe via social media. It’s a great question, because it lets us explore how useful social media can be – and how to utilize it without broadcasting endless pitches to people, social media marketing campaign but actually engage them and provide true value.You have to take your business where the people are and be in the relevant conversations. And in today’s world, the relevant conversations are taking place on social media. The particular platforms will be different for different businesses. Someone in the corporate arena needs to be on LinkedIn while a band would still be a better candidate for a page on MySpace. The criterion for deciding which social media platforms you need to be on is simple: where are your customers and prospects hanging out today? Once you know what those platforms are, make sure you have a presence on them and are contributing to the community there. Be certain that when prospects are looking for your area of expertise, you can be found. social media marketing degree If you’re a business that sells accounting programs for accountants, you probably have a certain vibe on your website and other marketing materials. If you sell exotic automobiles or couture fashion, your vibe would be quite different. Whatever that vibe is, it should bleed through to all your social media accounts.This attitude should show up in all your graphics, such as the header and pictures on your Facebook Fan Page, your avatar pic and wrap on your Twitter page, and even the style of your headshot on your LinkedIn profile.I can’t count how many times someone has messaged me or shared one of my posts, and when I click through to their page to see if I should be following back, I find…nothing. No picture, no bio, not even the city they live in. If you’re in the witness protection program, you probably shouldn’t be on social media in the first place. But if you are hoping to use social media to build your brand, expand your social media marketing los angeles reach, or actually make money, give us something to go on.You can start with a pic! If we go to your Twitter page and there’s only a colored egg where your face should be, it’s like a billboard that says, “Hi, I’m Amish, and I’m checking to see if this computer fad is gonna last.” Even 97-year-old mammies are emailing pix of their great-grandkids. If you don’t know how to upload a photo, ask someone.