You probably know that Facebook is the number one social media platform, which most people use.Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, learn social media marketing some people especially business owners use it as their number one source of traffic and sales and a spot for branding.Facebook has become one of the best drivers in terms of conversions and sales for most of my clients.This client approached me to do full social media marketing and management for them. Although Facebook is not the platform that best gives them the most traffic, I’ve found out that the social platform that best gives them conversions such as sign-ups and sales is Facebook. This client approached me to do Facebook marketing only for their new brand. Their goal is to increase sales, branding, and of course following. Since they’ve hired me to do Facebook marketing, it is important to help them achieve their goals.For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform.In this list, I will be with you for a tour about the best, engaging, and the most effective Facebook marketing strategies for businesses that anyone can do. So, let’s start rocking and rolling! A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes. According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.An example of customized tab/app for your Facebook page is what I currently use to gain subscribers as well as likes in exchange for exclusive business and marketing tips.
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. importance of social media marketing Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic. Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads.Facebook can also be used as one of your customer support hub. You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions. People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.
This is the best group if you want to establish yourself as an expert and to network with others in your industry. search and social media marketing The main focus that you should do on open groups is not selling but rather participation and interactions. Anyone can see the group and who’s in it. Only members see posts.Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients current customers who want to share ideas with other users. We also use this for customer support and solve problems.Only members see the group, who’s in it, and what members post.Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups.Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry. Facebook marketing and any other social media marketing campaign are just like a courtship in real life. You should do it step-by-step until you build the relationship you wished to have.There should be more Facebook marketing ideas out there, but I assure you that the above list will give your Facebook business a big lift. If you would like to add more ideas and tips, feel free to comment below or subscribe to my newsletter. To research your competitors, start by picking three or four of the top ones. Find out which social networks they’re active on, and study their content. Is it funny or serious? What kind of cultural references do they use? Do they talk about their product primarily, or do they focus on other things?
Alternatively, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage from those millions of people could be your next potential customers.If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them. Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website. You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them. A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize.
Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages. importance of social media marketing Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic. Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn as your repeat customers or potential leads.Facebook can also be used as one of your customer support hub. You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions. People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.
Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services. social media marketing agencies You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and/or any other social media account pages you have. Refer to the picture below as an example. Most websites put their social media icons above their home page or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements. Target your desired audience (gender, age, locations). If you use Google Analytics display tracking, you can use the data from there and use it for retargeting.Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.Use an easy-to-answer or an engaging ads description, here’s an example.If you’re selling gift items, you might want to put something like this:“If you think giving gifts can make someone smile, Like Us today!”Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted as your fans. Trust me, this is so effective.Note: You can only use 90 characters for your Facebook ads text/description. Make sure that everybody can join and don’t forget to promote it! Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functionality and ways to use. Anyone can see the group, who’s in it, and what members post.Open groups are mainly used to build awareness, authority, and interest in your brand.This is the best group if you want to establish yourself as an expert and to network with others in your industry. search and social media marketing The main focus that you should do on open groups is not selling but rather participation and interactions. Anyone can see the group and who’s in it. Only members see posts.Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients current customers who want to share ideas with other users. We also use this for customer support and solve problems.Only members see the group, who’s in it, and what members post.Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups.Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry. Facebook marketing and any other social media marketing campaign are just like a courtship in real life. You should do it step-by-step until you build the relationship you wished to have.There should be more Facebook marketing ideas out there, but I assure you that the above list will give your Facebook business a big lift. If you would like to add more ideas and tips, feel free to comment below or subscribe to my newsletter. To research your competitors, start by picking three or four of the top ones. Find out which social networks they’re active on, and study their content. Is it funny or serious? What kind of cultural references do they use? Do they talk about their product primarily, or do they focus on other things?
Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. social media marketing applications Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.If you have current events on your social media pages, you might want to include them on your e-mail signature with a call-to-action format.Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.Few of the great e-mail marketing tools are MailChimp and AWeber.You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR. Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline. Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post. Go to your Facebook Page.You will see “See Insights” above your Page, click it.You will see your Insights overview from there, find the Posts tab and click it.Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.Alternatively, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage from those millions of people could be your next potential customers.If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them. Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website. You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.Facebook ads aren’t really expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them. A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize.
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