Facebook Posting Techniques that Really Work

There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to "point and shoot," a new study from a San Francisco-based social media strategy firm offers an social marketing media in-depth analysis of the top 20,000 Facebook Pages and up to a quarter million posts in an effort to determine the most useful posting techniques.In the just-released report called Engagement and Interaction: A Scientific Approach to Facebook Marketing, Momentus Media provides answers to the seven most frequently asked questions by Facebook page administrators. follow the 3/3 rule, whereby I speak with someone no more than three times, for not more than three minutes on each occasion, freely offering tips, exploring another company's branding or directly helping them, before I ask that person for some business. When I do the asking, I send the prospective customer a closing script or a post to indicate how I can help further.With all the flashy new websites and with social networking capabilities changing by the minute, no wonder you are swept up in checking out a new site or a fresh feature when you go online. But instead of spending countless hours exploring new dazzlers, devote only a set amount of time each day or week to review the new happenings online. Otherwise you will be sucked into a vortex of shiny objects and before you know it your week is over and you have not converted any online relationships into profits. social media for marketing Flag interesting sites or novel capabilities in a folder or on your calendar to revisit later for research and development.A consumer can become overwhelmed by dealing with all the wrong messages that are crowding the Internet lately. Company owners are projecting the wrong image through what they say online. In some cases, their posts have absolutely nothing to do with their company, brand or personality.

When’s the best time to post?

While weekends and off-peak hours from 2pm to 5am are the times when page admins are least likely to add a new post, those are the posts that receive the highest interaction rates. social media marketing course Thursdays, on the other hand, shoulder the highest number of postings during the week and the lowest interaction rate. And since a high level of postings results in a lower interaction rate from users, it only stands to reason that posting in off-peak hours means you’ll gain more interaction from fans. If you have a serious company, don't post jokes and funny videos. Instead, post statistics and updates about your company's team members. If your business has a relaxed image, inject humor into your posts. A funny YouTube video can go a long way.Writing how much your products or services cost in a status update or post is not only a time waste, it is plain wrong. Would you walk up to someone before you have even introduced yourself and say that your latest product is now available at a certain price for a limited time? If so, you would probably end up not only talking to yourself (the person would walk away), but also you likely would lose the entire room of people as customers.Try sharing the pros and cons about your industry or product category and ask people to provide feedback and participate. This is one way to bridge the distance between you and your prospects and get them involved with your company's brand. Ultimately newfound fans will promote you without being asked because they feel included. b2b social media marketing The fact that you asked and listened goes a long way.Whether yours is a one-person business or it has 150 employees, take time every month or quarter to examine your social media practices. You could save thousands of dollars and hours -- and have more to show for it.Too many entrepreneurs do what I call panic posting -- just posting for the sake of posting and sharing ideas that do not highlight their overall brand image.

How many times should I post per day?

You’d think too many posts would offend your followers but the report suggests frequent posting increases interaction. As you might suspect, fewer posts reduce the chances users will see them. social media marketing plans And while unsubscribe rates go up after three posts per day, they level off at higher frequencies. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.According to the Pew survey, 51 percent of 50- to 64-year-olds and 33 percent of those 65 and older now use social media sites. While young adults still rule the roost in terms of social media activity, use of social sites by those 65 and older has grown 150 percent since April of 2009. Usage among those aged 50 to 64 has more than doubled.The latest Pew survey also shows that social media use remains highest among women and adults under 30 years of age. Women between the ages of 18 and 29 top the list as the most frequent users of social media sites. Further, women use social networking sites more than men, with almost seven in 10 women online using them today compared with six in 10 online men. And 48 percent of those women are daily users, while only 38 percent of men sign on daily.As far as other demographics are concerned, the report shows little difference in the use of social media based on race or ethnicity, household income, level of education, or whether the respondent lives in the city or the suburbs. social media marketing podcast Older adults make up the fastest-growing segment of users. Those over the age of 50 are using social media in ever greater numbers these days. So if your marketing plan doesn’t take that shift into consideration, then you might just want to revise it. Because if you’re still kowtowing to computer kids, your company’s marketing strategy may be as dated as a rotary telephone.