Many small to mid-sized business (SMB) owners who once considered Facebook advertising a relatively inexpensive and indispensable “place to be” in social media now ‘dislike’ Facebook advertising because of the rising cost. how to start a social media marketing business Larger businesses with unlimited resources can justify being active on Facebook but SMBs are at a distinct disadvantage due to lack of funding, qualified staff and expertise. Social media advertising, including Facebook, is out of the question for SMB owners who can’t afford to spend hundreds of dollars a month on these programs.SMB owners who can’t afford Facebook advertising but need to spread the word about their brand and increase leads have options. In addition to the obvious tools like SEO, blogging and LinkedIn, here are three cost-effective digital initiatives to help SMB owners. LIKEtoKNOW.IT for Instagram is an example of a social-commerce platform that offers a “workaround” when a monetization option isn’t immediately available.Since users can’t click and buy directly from the Instagram platform, LIKEtoKNOW.IT is integrates Instagram with traditional email marketing. Companies sign up for LIKEtoKNOW and when their users “like” a photo, they receive an email with direct links for buying the products pictured on Instagram. This is not one-stop shopping but it's still quick and easy and relies on what marketers and consumers are already comfortable with. Email marketing has been tried, and LIKEtoKNOW.IT combines what’s new with what works. Those running a campaign should succinctly explain what crowdfunding is and why it was chosen as the path to capital. That type of explanation can make a difference in generating support.Most campaigns run only 30 or 45 days. how to social media marketingKart learned that using analytics is key to getting the best return on marketing efforts. By using Bitly and analytics from Facebook, Kickstarter and Google to track where pledges are coming from, project creators can know what’s working and what’s not and shift their efforts toward what's driving the most traffic. Members of Kart's team check their analytics daily to see if they need to switch gears.