When talking about the explosive growth of social media, there may be nothing I hear more from small- and medium-business owners than this.We know we need to get involved in social, we’ve tried! Our team just doesn’t buy into it. social media marketing plans They have a way of doing things, and it’s really hard to change.Like a perfectly thrown dart, this nails the bull's-eye and simultaneously it depicts why many entrepreneurs are struggling to make social work for them.But before I make what would seem to be the easy application of blame on the employees, I’m going to throw a quick curveball: The employees aren’t at fault whatsoever. If your organization is failing to embrace social media then it starts at the top.The good news is, even if the resistance has won so far, there are ways to build a more social business that are palatable, and it starts by turning the idea of the social enterprise on its head and building your social prowess from the inside out.So how do we make social businesses out of companies that just don’t have the culture? With buyers becoming more linked to content and social in their purchase journey, doing nothing just isn’t an option. Instead, we turn to what is possible.For instance, for a B2B, LinkedIn may be the best approach for driving new interest in a product so the ask may be fore sales to each share a new piece of company content with five of their current clients that may be interested in what the content is about. Then, the request is for them to follow up on the share by requesting a meeting in the coming month. If a few of them are able to turn the content into a meeting or a new sales opportunity that will help build confidence to expand the effort. social media marketing podcast When was the last time you analyzed your advertising, marketing pieces, and social media posts? Pull together your team and make a catalog of the promises you make about your company such as providing fast service or offering less expensive or high quality products. You make promises about your company every day. Evaluate each promise and be honest about whether you follow through or whether you are catfishing customers.