Today there are more than 30 startups in the United States, Europe and China that are valued at $1 billion or more and that number is expected to increase. With 100 million startups opening up each year and 472 million entrepreneurs worldwide, marketing social media competition to become the next big thing is brutal.What does this mean for startups looking to establish their brand, get press coverage and gain recognition? The truth is, in the beginning it is tough. You will find it challenging to cut through all the competitive noise to establish your brand and get the media to pay attention to your company. However, there are strategies you can employ to establish yourself as a startup that cannot be ignored.Here are six PR tips every startup should use to help gain a competitive advantage.First and foremost, you need to be prepared. If your product is not the best version of itself, you won’t get any good product reviews, no reporter will cover you and you will most likely experience backlash and negative press. And believe us, there is such thing as bad press. So, make sure you are completely ready before employing any PR strategies.Do you have tips for making an impact with Generation Z? Please share your thoughts in the comments section below.Launching a startup is difficult and implementing strong PR strategies when you are just getting your foot off the ground can be challenging. The good news is you don’t have to do it alone, you can hire a professional. That said, you need to make sure they are a great match for your business and are excited about your plans. A good PR firm will help you establish a strong identity, effectively communicate your story to the right people, benefits of social media marketing create thought leadership opportunities for your CEO and establish an engaging social-media program. They will build your brand, help you stand out, increase your visibility and get you in front of decision makers.Learning to communicate a great story is an integral part of PR. After you’ve established your identity, you need to work on creating a narrative, or your startups story.