Social media sites like Facebook, Twitter and Google+ allow us to connect with the players in our market. But, when used improperly, social media can be a dangerous platform for entrepreneurs to ruin their reputations. importance of social media marketing A boring post is anything that lacks your unique personality or perspective. Giving a fresh perspective on an old topic or going against the status quo is what gets noticed.So ask yourself how you can infuse your own character or sense of humor within each post. This is the essence of branding. The last thing you want to be is forgettable.In this special feature of 'Ask Entrepreneur,' Facebook fan Amy Clark Braden from Austin, Texas, asks: Which social network is better for converting followers into customers? So far we haven't had much luck with Facebook. What about Twitter or Google+?Converting customers through social channels is not as cut-and-dried as most business owners think it should be. Put yourself in your customer's shoes and ask, "Why would I engage with this brand on Facebook?" Often, the answer is not, "So I can buy stuff from them."Perhaps a better question to ask is, "Where would I buy things from a brand?" Chances are, Facebook is not going to be the first answer for many.Consumers see the social layer around a brand as one that supports their buying decision in providing engagement and information pre-purchase, then supports them after the purchase when they have questions.There's a disconnect when brands say, "We want to use Facebook to engage our audience," but then expect the result to be purchases. It's also misleading to think that your Facebook fans are the same type of captive, opt-in audience that you might find in, say, your email marketing list. They clicked a like button. It's a virtual high-five. social media marketing agencies The barrier to entry there isn't much of an obstacle.This doesn't mean you can't drive conversions or build a customer base using social media, but that you have to first understand that's not what customers are turning to many social networks for. Secondly, approach your social channel with a strategic plan and purpose to drive business.