Monday, 11 January 2016

How Small Companies Are Marketing Through Facebook

No movie theater in America understands the importance and business value of social interaction better than the Alamo Drafthouse Cinema. The 11-theater chain headquartered in Austin, Texas, has featured marquee attractions social media marketing courses that have transformed moviegoing into a communal experience: a quote-along screening of Pulp Fiction, the Tough Guy Cinema series (which revives action hits like the Arnold Schwarzenegger vehicle Predator, complete with complimentary cap gun giveaway) and the HeckleVision showcase (offering quick-witted patrons their chance to eviscerate misfires like M. Night Shyamalan's The Happening), for example. Events like these have earned Alamo Drafthouse the adoration of film geeks as high profile as director Quentin Tarantino, who holds his semi-annual QT Fest movie and multimedia event at the downtown Austin location.We've developed a unique fan base, and our patrons are very respectful and knowledgeable about movies," says Alamo Drafthouse founder and CEO Tim League. "All of our special events are hosted by members of our programming staff, and we hang out with the audience after the movie ends. That kind of conversation and dialogue is very important to what we do.So is Facebook--now. Alamo Drafthouse has relied on digital marketing since its inception: League assembled an e-mail list soon after launching the company in 1997, and also built its first website. He later made his first foray in social media via Myspace but had a less-than-spectacular experience.I felt obligated to use it because so many other people were using it, and I felt we had to get involved," he says. "But I hated it. social media marketing b2b It never clicked. When a friend pointed me to Facebook, I stayed up most of the night checking it out. It clicked immediately.Facebook isn't a one-way means of communication. You have to look at it in terms of conversation. You have to monitor comments, respond and engage with your customers. It's a way of telegraphing that you're listening, and that you do care.
social media marketing agency

Encourage learning and development

You need to promote learning, and opportunities to develop new skills. People need to know there is the time to do it, and a positive emphasis on gaining new skills and learning from mistakes. Learning is about developing new skills and improving the ones you have. social media marketing for small business Give people the opportunity to continuously grow, learn, explore, innovate and you will have the best team ever!It took us a while to find out what kind of niche a Facebook bride is," Meyer says. "Once you know your demographic, the challenge is figuring out the message you want to communicate. People are always looking for a good deal.So are small businesses, for that matter. With Google AdWords, Meyer says, it could cost about $8 per click to be listed on the top of the page. "The problem is that my competition can click on my ads, and it's going to cost me," he says. "But with Facebook, I can limit my ads exclusively to customers I want to target for about 70 to 90 cents per click. Unless somebody comes out with something that's simpler, less expensive or more efficient, I don't see how anybody can compete.Emily White, Facebook's senior director of local, weighs in on why Facebook Pages--public profiles where brands share information on their products and services with the digital community--are finding a niche with small local businesses.The web is being rebuilt around people. People used to discover local businesses through word-of-mouth, but the context of Facebook allows for social discovery. When you go to your friends' profiles and see what they like, that kind of recommendation is so much more valuable. Facebook Pages creates a community around your brand and lets you communicate directly with fans. social media marketing job description It's a relationship-management tool.Facebook Ads allow businesses to find people before they're even searching for you. You can target users according to their location, demographic, likes and interests--we also offer advanced demographic targeting tools, like birthdays, education and line of work. With Facebook Deals, we're taking the online conversation and moving it into your store.

Encourage Feedback and Recognition

Managers are leaders without the title, so being open to feedback, and giving positive and constructive feedback is a great way to establish an honest open feedback culture. Encourage day-to-day feedback discussions and the establishment of recognition systems. marketing and social media AnnaB's Gluten Free Bakery now boasts a baker's dozen merchant accounts (including Whole Foods Market) and ships its products across the U.S. Strahs says Facebook has been instrumental to the company's growth.I've done all of this while spending less than $300 total on advertising, mostly on Facebook," she says. "Out of all the tools I've used, Facebook is the most effective at getting the word out. I want to help people. The whole point of the bakery is to help people eat normal foods and live normal lives.Photographer Chris Meyer credits Facebook for helping bring his business into focus: The Facebook Ads campaigns for his CM Photographics target women ages 24 to 30 within a 50-mile radius of Minneapolis whose social networking profiles identify them as engaged. Meyer is now one of the busiest photographers in the Twin Cities.CM Photographics began advertising on Facebook about five years ago. So far, Meyer has spent about $2,220 to market his services across the platform, resulting in revenues topping $125,000.In the past I'd advertised on Google AdWords and [local magazine] Minnesota Bride, and didn't get a single response," Meyer says. "The value of advertising on Facebook is that you can narrow down the demographic you want to reach. It's super simple and straightforward.The demographic that CM Photographics covets is what Meyer calls "Facebook brides." social media marketing salary They are upper-middle-class consumers looking to spend between $25,000 and $50,000 for their wedding.Users check in and it creates a newsfeed story so their friends can see where they are and what they're doing.I've never heard a merchant voice that concern. We only target ads based on information users explicitly give us. User data is completely anonymous--we don't share their information with advertisers.

No comments:

Post a Comment