Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data. social media marketing jobs In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media marketing data in your content marketing efforts can provide a fresh and creative twist to online advertising.Social media gives leaders the power to greatly increase this level of engagement by really listening to the voices of stakeholders, then taking tangible actions based on those suggestions. Crowdsourcing also provides a constructive way to glean deep insights from the collective knowledge of an entire group, not just from an insulated leadership team.These important benefits make up the intrinsic value of being a social CEO, while raising serious doubts about any laggards who continue to shun social media. Which type of leader would you rather work for, or put another way, which type of leader would you like to become?Live-tweet and apply a consistent personality, so that people will want to hear the highlights from you specifically. Your personality allows people with similar traits to connect with you. Embrace that. By providing a consistent live-stream of content, people will look to you as a leader who can translate all the ins and outs of the event.When you connect with your audience on an individual basis, you can make each message more personal to instill a deeper, longer lasting connection.Twitter polls are not only a social media and marketing great way to engage with your followers and get immediate feedback, but they also represent an opportunity to create great content. When SAP conducted a twitter poll about self-driving cars using their social media analytics solution, they were able to cover the results in a Forbes article (which also serves as an example of native advertising for those keeping track).