Now everyone is free to muse on professional matters through LinkedIn’s blogging platform. Make sure that your personal branding efforts shine and are memorable. Don't limit yourself to just one platform.social media marketing training Too many CEOs and executives (and their PR handlers) think that if they have a great LinkedIn profile and are active on the site, their job of marketing themselves is done.That's wrong. Businesspeople can promote themselves in smart, creative ways beyond LinkedIn, both online and in person.There are some good people on the brand team at Taco Bell, and many of them credit marketing exec Tressie Lieberman with leading the charge in the social space.When she first arrived at the team from another division within the Yum Brands family, Lieberman said she felt that its social stance and brand voice was too sales-y. Her new approach was to humanize the brand and start connecting.After all, Taco Bell's "peeps" are teenagers and those who love fourth meal, so she set out to hang out with them and be friends. The new direction was a 180-degree turnaround. And Taco Bell's new brand personality didn't stop with fans. With twitter conversations like the now-famous one below, Lieberman and team proved they get social and are doing a lot of things right.Taco Bell is making great efforts to connect with Youtube visitors and the video-creator community through various activities, original content and collaboration. It seems to have a regular video-content strategy and are sponsoring things such as a documentary with Bethany Mota.Ever notice how once you google something or email someone about anything, social media marketing classes a stream of ads related to similar subjects pops up almost immediately? Doesn’t it seem like a ghost is just sitting there on your handheld device? For a boomer like me, it reminds me of my high school English class when I read George Orwell and thought, “No way!”Every time I open Facebook on my iPhone 5C, the apps suggested for me to download relate to the same sites I just looked at moments earlier.