Survey data collected by GlobalWebIndex in in late 2013 demonstrates Tumblr’s impact on users between the ages of 16 and 24, a demographic that BusinessInsider has pointed out is difficult for brands to reach. marketing on social media Flooded by fashion companies, artists and indie musicians, Tumblr is a breeding ground for youth-oriented content.A common sentiment among social gurus is that those who want to make social-media networking succeed have to put in the time. Grand Ole Opry took every social network into account for its digital marketing strategy, a bold choice considering the time and content commitments companies take on with each new network engaged with.Rather than simply paste a Tumblr logo on its web page, Grand Ole Opry created a persona for the microblog labeled thecircle. It’s packed full of video performances and interviews, making visitors feel apart of a special backstage club with exclusive access to current stars and country icons.Your blog is a conduit for disseminating effective marketing content, Halligan says. Your culture, personality, modus operandi and idiosyncrasies are resources.Pay attention to what makes your workplace different and use it. Those quirky board meetings may be just what potential leads need to take the plunge.There is, however, a caveat to that point. Clark is quick to point out that while people appreciate a personal touch, almost no one wants to really see the nitty gritty that makes your company run.Personal quarrels, bad days and inside jokes that alienate your audience aren’t charming quirks -- they’re an uncomfortable look behind the scenes. Keep the private stuff private, social media marketing campaign for the sake of your audience.What many businesses don’t understand about inbound marketing is that it is a conversation, not a promotional stunt.Blogs, videos and social media chats are designed to engage customers around a central topic, according to Halligan.So the next time you consider cutting corners to get to lunch sooner, remember, the details matter, even if no one notices them.