Many business people, myself included, have opined that with the increased acceptance and convenience of online shopping, consumers will eventually cease to visit retail stores altogether and instead shift their shopping online, social media marketing agency specifically through mobile devices and apps.Let’s face it, a two-day wait for batteries and shampoo is preferable over traffic, parking and crowds especially if you have children.No generation will more contribute to this shift than Generation Z. Roughly defined as anyone born in the mid- to late-1990’s, they are estimated to have an average allowance of $70 a month, which equates to an annual purchasing power of $44 billion. As they start to hit legal employment age, their influence will increase dramatically.They are reported to prefer and lean toward companies that produce goods and services that have real rather than perceived value, and they more readily rely on the opinions and recommendations of their peers when making a purchasing decision.While this is troublesome for larger corporations that rely on million- and sometimes billion-dollar marketing budgets to cultivate and maintain brand loyalty through a ubiquitous presence, it represents an opportunity for smaller companies.To take advantage of Generation Z’s fickleness, and assure that you do not become a victim of it later, here are a few business strategies to consider.Generation Z will be a completely social and mobile generation, relying on mobile devices almost entirely for content consumption, browsing and shopping, as well as social media for interacting with friends. For this reason, your strategy needs to prioritize mobile marketing and social media. social media marketing company This includes having a mobile-ready website and a strategy to consistently engage with customers through social media.Creating value in your products, through better quality design and manufacturing, will elevate the reputation of your company, an important attribute to Generation Z. It will no longer be enough to create value through branding alone, as this generation will see through this and ultimately call you out.