Because I'm on a lot of airplanes, I've noticed that marketing trends are a lot like air travel. Some trends are ready for takeoff while others need time for more passengers to get on board.
social media marketing consultant This list features my top 10 marketing trends, with advice to help you determine if the trend is "ready for takeoff" and worthy of your time and money now, or "still boarding" and better for you to just test out.This will be a year of bargain hunting because the economy is still recovering and consumers have more price-checking tools at their fingertips.So use your marketing to attract shoppers with unbeatable deals. Then seek profits by generating repeat sales and referrals from your new customers. Also, be ready to respond with instant price reductions or other incentives when shoppers use mobile devices to compare retailers' prices.I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos.A recent Nielsen report suggests that word-of-mouth endorsement is critical: 78 percent of consumers said they trust recommendations from other consumers, while only 14 percent trust advertising. We trust consumer review even if we don’t know the reviewer. That review or recommendation gets even more weight when it comes from our colleagues,
social media marketing ideas friends or family.Social media have given consumers a platform and unprecedented market clout. Just look at the big businesses that did 180-degree turnarounds in 2011, when customers took to social media to complain about changes. Bank of America and Netflix are dramatic examples. One voice starts a ripple, which can swell into a social-media tidal wave.
Mobile Pull Marketing
Mobile pull marketing means giving consumers ways to interact with your advertising over mobile devices, and pulling them closer to a purchase decision.To use mobile pull marketing,
social media marketing packages combine a call-to-action with traditional advertising. For example, ask customers to retrieve a coupon by texting a keyword to a short code or by taking a picture of the coupon in a print publication.Indianapolis-based branding and design firm Brainstorm suggests that you might consider tastefully embedding a logo or other watermark in the corner of your photos and encourage other content creators to use them in their own digital work. Reviews, opinions and recommendations -- good and bad -- matter. Mobile apps have enabled consumers to check out a restaurant or retail store before buying and post reviews on the fly. Be sure you know what customers are saying about you online and correct any problems before a dissatisfied grumble erupts into a frustrated scream.On the flip side, your loyal customers are your best brand evangelists. Thank them for any positive comments they make about your business on social media. Invite customers to share positive feelings about your products or services. At the end of the day, your customer experience is the anchor of your social experience.There's a lot of trial and error in social media. Sometimes the social content we think will generate the most response gets none; other things we post spark unexpected discussions. To be more successful, businesses should measure their results and build on what works. In addition to analyzing your email marketing data and surveying your customers,
social media marketing proposal keep track of the number of Facebook fans and Twitter followers, campaigns that generate the most buzz, and the content that inspires social sharing, comments and retweets.Hopefully, you tried new a few new things in 2011 and gained some insights from your experiences. Next year, successful marketers will integrate their social, local, mobile and promotional campaigns. Look for more on how to do that here.
Mobile Push Marketing
Mobile push marketing means sending promotional messages through texts and voice calls.It's still relatively expensive for small businesses to become bulk senders of texts and voice calls.
social media marketing for dummies Instead, invest in your email list. Emails are much less expensive than texts and can contain unlimited content.For example, I like the way Dr. David Reath, a Knoxville, Tenn., plastic surgeon, created an e-book called A Girlfriend's Guide to Breast Augmentation. It's helpful and (for the right person) informative, whether you intend to visit Dr. Reath or not. He offers it as a free download from his site and encourages readers to pass it around to friends--even the title encourages that. On his blog, he writes, "Whether you end up choosing Dr. David Reath in Knoxville, another board-certified plastic surgeon or decide a breast augmentation isn't for you, we think the pages in this guide will be super helpful."When you upload any video, audio or photograph to the web, be sure your settings allow the sharing of that content. Licensing from Creative Commons allows you to clearly set the terms for what others can and cannot do with your content, in addition to sharing it. (For instance, will you allow others to use your material for corporate brochures, with attribution?)He knows what he stands for and goes for it. What every brand or entrepreneur alike can learn from Carolla is the ability to find that authentic voice and embrace it. Don't second guess who you are and why you're doing what you're doing. Your community will find you and you will find your community. For years, people would ask Dr. Drew and me: What's the key to what you guys do? What's the hook? Why is this format so successful?
social media marketing definition I'd go you're looking at them. You get rid of us then you just have two people answering questions," says Carolla. "The thing about a good podcast is you have to have a good host. If you don't have a compelling host then you have nothing." The same is true for entrepreneurs. You are as important -- if not more so -- than your company's products or services.
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