In case you missed it, LinkedIn has a new feature called "Endorsements." It allows users to endorse skills or expertise of any members in their network including skills they haven't listed.
social media marketing b2b This allows potential networking partners to quickly identify your strengths.So, how should you take advantage of this new feature? Before you send a mass email asking your entire network for endorsements, remember that networking first and foremost is about connecting people with value. Whether it's through your expertise, or someone's skill, your goal should always be to bring value to your network.It's no longer enough to just drive traffic to your website, you need to engage your web visitors and create an online journey that leads them quickly to the content they're searching for.LinkedIn understands the need to engage their members so they recently released an updated version of LinkedIn. The new site is dramatically different than the original version with a clean, easy-to-navigate interface. The new LinkedIn website focuses on engaging LinkedIn members which will keep them on the site longer and entice them to return more frequently.The second phase of the LinkedIn makeover is a redesigned version of Company Pages. This new version of Company Pages is a continuation of the site-wide redesign of LinkedIn simplifying LinkedIn's pillar products and creating streamlined experiences across all devices. The new Company Pages are designed to encourage interaction and engagement with the LinkedIn members.The new Company Pages have a sleek design and cleaner navigation based on feedback from LinkedIn members.
social media marketing for small business You now have to ability to extend your brand by adding your corporate logo and a custom header at the top of your Company Page. The custom header is 646 x 220-pixels giving you plenty of room to promote your company. The new Company Pages also have a more prominent Follow button making it easier to grow your LinkedIn community.
Endorse others first and endorse fairly
Begin by endorsing your network first, before asking for endorsements from others.
social media marketing job description By doing this, you'll equip others to see where their strengths lie. But this also means you have to be brutally honest.Don't just click on all the skills someone has listed. Really think about it and only highlight those areas of expertise you'd be willing to put your reputation on the line for. As a bonus, the people you endorse will be notified about your actions though LinkedIn, which means they may return the favor.The Updates section of the new Company Pages is longer, allowing visitors to your page to learn more about your company without having to scroll to the bottom and click on the See All Activity link. In the past, Updates were limited to just a few of the most recent posts and it was difficult for visitors to view older updates. The new design is also more engaging making it easier for visitors to Comment on posts. In the past, you had to click on the Comment link which opened a new comment window. Now the comment window is prominently displayed under each news item.One of the biggest changes in the Company Page redesign is moving the Products and Services tab from the navigation bar to the right sidebar. This change lets you prominently feature products and services above-the-fold on the home page instead of being hidden on an internal page. This change will give your products and services significantly more exposure to your LinkedIn community and encourage more interaction with your brand.We will continue to see additional updates to LinkedIn.com that make the site more engaging and interactive as they gather feedback from members. LinkedIn is growing rapidly and attracting your target audience. It's important for you to update your Company Page frequently to grow your LinkedIn Community and build a long-term relationship with your current customers.
marketing and social media Greek yogurt producer Chobani has achieved an active cult following for its active cultures. The New Berlin, N.Y.-based company--which is approaching $1 billion in annual revenue after only seven years in business--has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.
Keep it easy for your inner circle.
Everyone has a professional inner circle of about 10 to 20 people we can call at any time to ask for a small favor or advice. These are the people we should be approaching first,
social media marketing salarybut it should be personal and easy.Send your inner circle a personal e-mail, or give them a call and ask if they've heard about the new endorsements feature on LinkedIn. Then let them know that you've already endorsed them (step No. 1) and you'd appreciate it if they could pick one or two skills of yours to endorse. Not everything -- just one or two. That's how you can keep it personal and easy.Chobani was started by Hamdi Ulukaya, who bemoaned a lack of what he considered high-quality yogurt in America when he emigrated from Turkey. The company claims its product--now sold in the U.S., Canada and Australia--accounts for 54 percent of the Greek yogurt segment. Additionally, it has earned the top spot for brand engagement among yogurt companies, according to market research firm SymphonyIRI Group, and boasts nearly 600,000 Facebook fans. (By comparison, food giants Nestlé and Green Giant have 570,000 and 400,000, respectively.) "We have built our brand around being transparent and very connected to the marketplace," says Nicki Briggs, who manages Chobani’s social media strategy.Chobani’s success can be attributed to both its creative handling of social media and its major efforts for brand exposure in the real world. Online, a team of five monitors digital communications and social media, making a point of responding to every consumer inquiry. "It’s about delivering the best experience possible every time," Briggs says. "We want to be warm and quirky, engaging and inviting.The company’s website posts scores of recipes and photos,
social media marketing statistics spotlights devotees with its "featured blogger" series and lets customers share ideas via Facebook, Pinterest and Twitter.Interestingly, the company’s analytics software has found that postings not directly related to Chobani result in the highest engagement levels.
No comments:
Post a Comment