In case you missed it, LinkedIn has a new feature called "Endorsements." It allows users to endorse skills or expertise of any members in their network including skills they haven't listed. social media marketing b2b This allows potential networking partners to quickly identify your strengths.So, how should you take advantage of this new feature? Before you send a mass email asking your entire network for endorsements, remember that networking first and foremost is about connecting people with value. Whether it's through your expertise, or someone's skill, your goal should always be to bring value to your network.It's no longer enough to just drive traffic to your website, you need to engage your web visitors and create an online journey that leads them quickly to the content they're searching for.LinkedIn understands the need to engage their members so they recently released an updated version of LinkedIn. The new site is dramatically different than the original version with a clean, easy-to-navigate interface. The new LinkedIn website focuses on engaging LinkedIn members which will keep them on the site longer and entice them to return more frequently.The second phase of the LinkedIn makeover is a redesigned version of Company Pages. This new version of Company Pages is a continuation of the site-wide redesign of LinkedIn simplifying LinkedIn's pillar products and creating streamlined experiences across all devices. The new Company Pages are designed to encourage interaction and engagement with the LinkedIn members.The new Company Pages have a sleek design and cleaner navigation based on feedback from LinkedIn members. social media marketing for small business You now have to ability to extend your brand by adding your corporate logo and a custom header at the top of your Company Page. The custom header is 646 x 220-pixels giving you plenty of room to promote your company. The new Company Pages also have a more prominent Follow button making it easier to grow your LinkedIn community.