Tuesday, 12 January 2016

More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos,social media marketing manager opening the world to the possibility of more "humanized'' content.Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.The three components that are most important for brands to successfully campaign on Instagram are humanizing the content, utilizing influencers and harnessing the power of analytics.Working on your personal brand doesn’t mean you have to talk about yourself 24/7. Taking an interest in and heeding the comments of others will endear them to you and you’ll probably learn a few things that will help your professional development as well. Simply having empathy with peers who are facing professional problems will have a positive effect on your brand. Plus it just feels good to help people who are in a bind.Make a conscious effort to spend time in asking your peers about their work roles, what drives them, where they’ve had the most success and how they behave in adverse situations. No one knows everything, so allocating your time to fill gaps in knowledge can help your company and your personal brand.You may already have a Facebook profile for connecting with your friends, but it’s also a great tool for connecting with customers.marketing with social media What makes Facebook valuable to small-business owners is that the people who visit can post comments, which can be a source of excellent word-of-mouth advertising. A Facebook profile also allows you to get your brand out to a wide audience base in a short time. Once you start to accumulate a list of satisfied customers, you can use Twitter to keep them posted on your latest service specials and other beauty information.
what is social media marketing

Humanizing branded content

The key to success in today’s social space is insight into the audience base. Users today want content that speaks to their real interests in a genuine manner. Driving this concept is prioritization of the user experience. social media marketing software Always have the individual in mind. Anticipate and focus on what they want to see from a brand.With this approach, brands can implement diversely creative content that speaks to the user’s individuality and the brand’s understanding of the audience. That allows the audience to personalize the entity connecting with them through social media. The brand is no longer just another robotic, corporate voice.As you may know, Twitter is a micro-blogging tool that allows you to send brief (up to 140 characters) messages, or “tweets,” to anyone who follows you—which in your case, would be any client who agrees to let you tweet him or her. For this reason, you should start compiling a list of Twitter usernames that can be used for marketing. But don’t tweet too often, or the messages will lose their punch, kind of like crying “wolf” too often. Instead, if you see something interesting to bring to the attention of your clients (“Did you see Jessica’s hair on “Idol” last night? Now rocking Jessica’s ’do at Starlight Salon!) or if you want to inform loyal customers about specials or the latest beauty tips, you can send a tweet.This is a business-oriented social networking website, and as a small-business owner, you need to be here. LinkedIn has 227 million members in 200 countries and territories, most of whom won’t be dropping in for a haircut or a massage. how to use social media for marketing However, the site is useful for establishing new contacts, reconnecting with former acquaintances and even finding new business. In a way, it’s like an electronic chamber of commerce but without the monthly meetings.This site is designed for cyber collecting: Users “pin” things they love from various online locations to their site. In essence, they build a visual diary they can share with other people.

Amplification through targeted Influencers

The usual advertising tactics are essential whether a brand is looking to grow awareness or reposition themselves but audiences today demand personal interaction with brands. They want to speak to another person who understands them and speaks like them. social media marketing courses The best way to reach users with these needs is to generate content by like-minded individuals who understand the space. Instagram influencer marketing is a massive opportunity for brands to target specific demographics in a non-intrusive, yet effective, manner. These influencers know what drives engagement and interest in their audiences by understanding them as no brand could.The human factor has become essential to a successful social campaign. That personal voice behind a brand is what the audience wants to hear. Both brand science and artful advertising must converge to build the brand's connection to audiences an influencer has developed, studied and tended to for years.In fact, like Twitter, “pinners” can follow boards that have pins they like. This opens the door to exciting marketing possibilities for small-business owners like you. Sign up with Pinterest, add a “Pin it button” to your website, and pinners can add information from your site—say, a rock-and-roll haircut or information about a great new stylist—to their board. It’s great, no-cost visibility.Follow the world’s creators” is Tumblr’s motto, and the site lives up to its hype, hosting more than 180 blogs and more than 80 billion posts since its 2007 debut. Participants share whatever moves them -- text, photos, quotes, links, and more -- then follow others who share their interests. On a recent day in cyberspace, social media marketing b2b Tumblr enthusiasts posted nearly 94 million messages.This photo-sharing app has morphed from a social platform for friends and family to a serious contender for business recognition. Companies are using Instagram to build brand loyalty by showcasing their product lines, services and locations; posting photos of company activities, and much more.

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