Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos,social media marketing manager opening the world to the possibility of more "humanized'' content.Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.The three components that are most important for brands to successfully campaign on Instagram are humanizing the content, utilizing influencers and harnessing the power of analytics.Working on your personal brand doesn’t mean you have to talk about yourself 24/7. Taking an interest in and heeding the comments of others will endear them to you and you’ll probably learn a few things that will help your professional development as well. Simply having empathy with peers who are facing professional problems will have a positive effect on your brand. Plus it just feels good to help people who are in a bind.Make a conscious effort to spend time in asking your peers about their work roles, what drives them, where they’ve had the most success and how they behave in adverse situations. No one knows everything, so allocating your time to fill gaps in knowledge can help your company and your personal brand.You may already have a Facebook profile for connecting with your friends, but it’s also a great tool for connecting with customers.marketing with social media What makes Facebook valuable to small-business owners is that the people who visit can post comments, which can be a source of excellent word-of-mouth advertising. A Facebook profile also allows you to get your brand out to a wide audience base in a short time. Once you start to accumulate a list of satisfied customers, you can use Twitter to keep them posted on your latest service specials and other beauty information.