A happy workplace is a huge asset. In such places, something happens that transcends policies and practices. It isn’t what the companies are doing; it is how their leaders are doing it. using social media for marketing Best workplace practices include the day to day relationships that the employees experience, and not a checklist of policies, programmes and benefits.People get frustrated and demotivated when they don’t know exactly what is expected of them. It starts with the CEO, and is important for every level of leadership in a business.Last fall Alamo Drafthouse signed on as one of the inaugural partners supporting Facebook Deals, which offers bargains and coupons to consumers who check in at physical locations like retail stores and restaurants via their smartphones. Facebook Deals partners can offer coupons, loyalty programs, premiums and other promotions: Alamo Drafthouse awarded a limited-edition pint glass to anyone checking in across the chain. League produced 10,000 pint glasses in all, and patrons claimed the entire run in about two weeks.We've dabbled with [location-based mobile social networks] Gowalla and Foursquare, but those services are about rewarding über-customers," League says. "The Facebook Deals concept enables us to reward anyone who comes into the theater. It's more inclusive, and it incentivizes people to give us a shot for the first time.Facebook Deals is a natural extension of existing consumer behaviors, League says. "Our customers are already checking in when they go places. It's an easy way to post an update about something you're doing.As anyone who follows the movie industry knows, when something is a success, a sequel is inevitable. social media marketing strategies League says Alamo Drafthouse is already plotting the details of its next Facebook Deals promotion.A good deal has to be meaningful, and something people want--you also have to have an established Facebook presence to get the word out," League says. "It may not be right for everybody, but it's a cool tool. And if it's executed properly, then it's a great tool.