Apart from creating a vibrant branded Twitter account for your startup, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand. social media marketing pricing Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand. The goal, of course, is to increase customers' loyalty to the brand.Sharing your recent purchases, such as music, video games or sports equipment can stir up comments and conversations from others that have bought similar items and enjoy the same kind of entertainment.One way to get people buzzing about your brand over social media is to "gamify" the experience and engaging users in fun ways, says gamification expert Gabe Zichermann. You can drive repeat traffic to your social channels by creating a contest or through longer-term projects that tie into the features of specific social platforms, such as Facebook, he says.An example is NBC Universal's USA Network, which collaborated with gamification firm Bunchball to create Club Psych, a web and social media project based on the TV show Psych that rewarded users with weekly prizes by completing challenges. "They challenged users with different questions and quizzes, and asked them to find various things inside the show over a period of time," Zichermann says. "They doubled their traffic on social media using gamification, and so can you."Like the cost-conscious young women they seek to outfit, the owners of online clothing boutique Shopatrend have plenty of style but little money to spend, especially on business functions such as marketing. So sisters Jennifer, social media marketing blog Elizabeth and Victoria Acosta, who started Shopatrend in September 2011, are leveraging their keen visual sense to market their company at little cost through social photo service Instagram."It is an extremely powerful marketing tool," Jennifer Acosta says. "What makes Instagram so valuable is that it provides immediate feedback about what people like and what they don't."