In today's mobile first, social media obsessed world, many people would rather text or email someone than call them. Most people also prefer to get their news and other information online. social media marketing certification The same goes for customer service -- especially over social media.It started off as people going online to vent frustrations about bad service, canceled flights or products that they weren't happy with. But some savvy brands have realized that good can come from interacting with people who post complaints online. Every negative comment or customer service issue posted online is an amazing opportunity to wow people, provide incredible customer service and win new customers.Using social media as a customer service tool, and turning dissenters into advocates in a public way, can be fast, easy and accountable. As a consumer, you get heard by everyone and receive rapid service. As a brand, you can prove you care, go the extra mile and that you are listening. Before long, managing customer service over social media is going to become the standard expectation.Having defined the goals, how are you going to achieve them? What specifically do you want to do? An action plan must have specific concrete steps that need to be taken. For social media, that would be actions like setting up accounts, developing graphics for the different pages, defining what kinds of updates should be done, on which platform, and others. How many tweets are required? How many are too many? Do you post the same thing exactly on Twitter, Facebook, and LinkedIn? What kind of content gets liked or retweeted? What's supposed to happen?Since Google can divert the river and owns the playing field, you may find it hard to avoid Google+. Sign up for a Google account that enables you to use all the Google products. Keep your name simple, social media marketing consultant which will make it easier for people to remember you and find your Google+ post.The next step is to find people to "circle." When you've circled approximately 50 people, Google+ gets really interesting. This process will only take a few minutes but will yield many hours of enlightenment, engagement, and enjoyment.