Hashtags are so pervasive these days, Justin Timberlake and Jimmy Fallon spoof them on TV. Companies now integrate hashtags into commercials, window displays and websites. Consumers use hashtags on Instagram, facebook social media marketing Pinterest and Twitter to filter their results and share their TBTs (or Throwback Thursday photos).The reason for their popularity? Hashtags allow you to find timely content online in real time. When you search a specific hashtag, you find recent, if not instant, results. These results can be refreshed and updated minute by minute. This is quite different from using keyword terms on a search engine and finding an article that could be several years old.Also, for companies and their owners, hashtags allow you to track what’s being said about your industry and your business.While their functionality is pretty straightforward, hashtags can be leveraged in ways beyond doing a simple search.Email marketing still beats social media marketing any day of the week. This is the main point that I hope you take away from this article. Email marketing is still the best way to reach your present and future customers. Social media provides a great, and mostly “free” way to reach people, but people still respond best to email.In 2013, 3.6 billion people had email accounts, according to Jeff Bullas. It’s estimated that by 2016, that number will increase to 4.3 billion people. While social media has huge numbers, so does email.Social media friends and followers are limited by what these platforms allow them to see, but 100 percent of the people on your email list receive your emails.disadvantages of social media marketing When you interact with the people on your website and email list you have multiple opportunities to create life-long customers for your business.Don’t believe the hype. Always evaluate what’s right for your business.The big key is that sharing video only recently became a main stream form of content on Facebook.Something that is fun for the participant and funny for the viewers is a great combination.