Tuesday, 12 January 2016

Ways to Get Business Recognition on Social Media

In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies the pursuit of "likes" can become an obsession.While experts work to define the return on investment, how to do social media marketing or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability?While the current tools to collect and aggregate social-media feedback for a particular demographic are useful, they will only continue to get better and more detailed over time. Fairly soon, you'll be able to look at the score a service provider gets when servicing people who are just like you.But in the meantime, here are three simple but powerful ways to encourage your advocates to like you.Users can chat in forums on Goodreads about books, authors, characters, plots, and anything reading related. The site also offers quizzes and book clubs. This site has received a lot of recent press, as many Facebook users have migrated to the smaller, simpler Ello in protest of Facebook’s enforcement of its real name requirement. Ello differs from Facebook in that it allows for anonymous posting and offers an ad-free environment.Similar to Pinterest, Kaboodle presents images featured by users. social media marketing trends But this site is focused on shopping and lets users create style boards for their favorite looks. A fashion startup or related firm can tap into the more than 5 million monthly visitors.Consumers post questions on Quora about a vasty array topics, from car repair to wills. Find the inquiries that relate to your industry or specialty and then position yourself as an expert in the field. It’s an easy, free way to build a base of fans and followers.
social media marketing strategy

Facebook fan page likes

If you haven't already, create a fan page on Facebook and ask people to "like" you there. It only takes a consumer two seconds to click on the "like" icon, so take advantage of this easy marketing tool on social media. social media marketing new york And don't be scared of the "ask." On blog sites, business cards and across other social-media channels (i.e. LinkedIn), ask people to like your Facebook page.According to Facebook, more than 1.2 billion people use its platform and in excess of 30 million businesses have active pages. Twitter is also growing quickly as a promotional platform with more than 4.5 million small businesses signed up, according to a Wall Street Journal article last fall. It has 271 million monthly active users and 500 Tweets sent each day. So with Facebook and Twitter commanding so much traffic, does it make sense to focus your time and energies on those sites?Well, yes and no. I’m definitely not suggesting that you neglect those social-media giants. But as with any investment, it makes sense to diversify. You don’t want to put all your marketing eggs in one highly fragmented basket.If you have a very specific target market (musicians, physicians or even zombie film directors, let’s say), your company might have a significantly larger impact on a niche social network. Although the overall pool of users is smaller, it might contain a higher ratio of people who might be interested in your product or service. You can then more effectively tailor your content to unique needs, interests and experiences.Plus, Facebook and Twitter are already saturated with posts and ads from businesses similar to yours, which means the audience might be already a bit tired of posts from this sector, social media marketing pdf if not ignoring them altogether. On a smaller, lesser-known platform, your social-media activity might resonate with a more receptive and perhaps less cynical, group of users.Want to reach more than a million moms? CafeMom is the place. All it takes is a few engaged users, and you could see your product or service featured on highly trafficked “mommy blogs” around the world.

LinkedIn skills and endorsements

Ask people to add your skills on LinkedIn. Similar to asking customers (advocates) to like you on Facebook, this is a great way to ask people who know and like and respect you to state what you are good at.social marketing media The reason this is so useful is often when people meet new collegues or associates in their industry circle, they Google their name and go to their LinkedIn profile, which provides a plethora of information about the person.When I am on LinkedIn, I read a person's summary, view her past jobs and look at what she is currently doing. I then look at the number of skills/endorsements she has and make sure these affirmations back up who she says she is. If there is inconsistency, I throw up a yellow flag. If there's major inconsistency, I throw up a red flag. I've had major success running a campaign asking for those that knew me to endorse my skills on. (If you want to read more about this tactic, I go more in-depth in my post Successful LinkedIn Endorsement Promotion Case Study.) Create an activate page on your website specifically asking visitors to take action on what's important to you. Every website should have explicit calls to action, as they help provoke an immediate response. So, don't make your visitors guess at how they can help you; tell them what positive action is. Examples of call to actions include subscribe buttons to newsletters or social channels, requests to follow on social-media channels or to join forums. For the Thought Leader Life show that I'm a co-host with Michael Procopio, we created an Activate page that has really helped drive consumer engagement with our brand. To be successful in business today, social media for marketing and certainly in the future, you need to be liked. The more you're liked, the higher you'll come up in the tools that sort by customer satisfaction and the more successful you'll be. To ensure your long-term viability, put a consistent program in place to increase your "likes."Designed for book lovers, this niche social-media site caters to more than 25 million bibliophiles.

No comments:

Post a Comment