In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies the pursuit of "likes" can become an obsession.While experts work to define the return on investment, how to do social media marketing or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability?While the current tools to collect and aggregate social-media feedback for a particular demographic are useful, they will only continue to get better and more detailed over time. Fairly soon, you'll be able to look at the score a service provider gets when servicing people who are just like you.But in the meantime, here are three simple but powerful ways to encourage your advocates to like you.Users can chat in forums on Goodreads about books, authors, characters, plots, and anything reading related. The site also offers quizzes and book clubs. This site has received a lot of recent press, as many Facebook users have migrated to the smaller, simpler Ello in protest of Facebook’s enforcement of its real name requirement. Ello differs from Facebook in that it allows for anonymous posting and offers an ad-free environment.Similar to Pinterest, Kaboodle presents images featured by users. social media marketing trends But this site is focused on shopping and lets users create style boards for their favorite looks. A fashion startup or related firm can tap into the more than 5 million monthly visitors.Consumers post questions on Quora about a vasty array topics, from car repair to wills. Find the inquiries that relate to your industry or specialty and then position yourself as an expert in the field. It’s an easy, free way to build a base of fans and followers.