The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even baby boomers. social media marketing software As the buying power of millennials increases, entrepreneurs seeking their business must understand that members of this generation expect to be treated as individuals.Plus, representatives of this tech-savvy, media-connected generation tend to be independent politically, a trait that carries over into their personal lives. Millennials are postponing marriage, and record numbers of them, compared with previous generations, say they have no religious affiliation. And although millennials tend not to be a trusting lot, they are optimistic about the future.This includes consideration for typography, colors, photography style and illustrations, which all contribute to your visual language and orchestrate the first impression.Unless you're Google, McDonald's or Apple, chances are slim that people will suddenly think of the name of your business when making a purchase. For the lucky few companies with marketing budgets eclipsing the GDP of most small nations, awareness is part of their everyday existence. For the rest of businesses, however, the customer buying cycle begins with a hopeful greeting.In the digital age, customer greetings occur online. As many as 56 percent of marketers use various technologies to cut through the noise of competitors. There’s a good reason why. According to one study, 91 percent of online adults use social media regularly. Another study show 77 percent of business-to-consumer how to use social media for marketing and 43 percent of business-to-business enterprises acquired a customer through social media in the past 12 months.From an inbound-marketing standpoint, social media is about a brief impression. During the awareness phase, buyers are not yet ready to commit to one company or another, so statistics comparing the competition are likely to be seen as overly aggressive.