Monday 11 January 2016

Reasons Why Your Social-Recruiting Strategy Isn't Working

These days, social recruiting is the norm. According to Jobvite’s 2014 Social Recruiting Survey, 93% of recruiters use or plan to use social recruiting, and 73% plan to increase their investment in social this year. small business social media marketing Despite the pervasiveness of social media, however, the majority of recruiters (82%) see their social recruiting skills as “proficient or less.” And as social recruiting gets more and more competitive, that’s a problem.You always want to be professional, especially when it comes to recruiting. But social media isn’t the place for stuffy, corporate interactions. Job seekers use social media to show off their personalities — and so should you. Loosen up a little, and you’re likely to see more — and more valuable — interactions on social media.The fix: Don’t be afraid to be quirky. Use social media to show off what’s unique or creative about your company. Incorporate individual employees, so potential recruits can put real faces to your brand.Companies often forget that social media is a two-way street. They post content without really thinking about who’s on the receiving end, or how they’ll react. But with social, you’re not just putting an advertisement on a billboard. You’re sending out messages that people can respond to. You’re starting conversations — and that’s especially important with recruiting efforts.Don’t just use social to advertise; use it to communicate. Pay attention to people who interact with your posts or follow your accounts. Respond to questions and comments. Start conversations. social media marketing plan sample To complement your Twitter tools, in Visually’s app center you will also find Twitter Showdown, which compares any two Twitter accounts head-to-head. The app is meant to be a light-hearted, fun way to see who rules the Twittersphere, but it can actually produce some insightful information on different Twitter accounts in your industry, or when comparing yourself to your competitors.
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You’re sticking to the basics

Every recruiter uses the big three: Facebook, Twitter, and LinkedIn. And there’s no question that those sites work—they have nearly 2 billion active users combined. But there’s a whole world of social media out there that many recruiters aren’t even thinking about. marketing on social media Think outside the box and explore new social media sites, and you could be one of the first to access an untapped resource of job seekers.The fix: Expand your social recruiting to include sites like Instagram, Pinterest, YouTube, or Vine. They’ll give you the opportunity to be more visual and more creative—not to mention reach a wider audience.Twitter Showdown gives you insight on follower-to-following ratio, level of tweet engagement, mentions per tweet, tweet timing and, overall, how two accounts compare.Although Facebook pages comes equipped with Insights and provides significant data on Likes, Reach, People Talking About This, etc., sorting through the data and making sense of it can be a hassle. One must keep in mind the algorithm Facebook uses to determine what posts even make an appearance in newsfeeds. Edgerank Checker helps admins understand how their followers interact with each post by assigning it an Edgerank score and makes recommendations to assist with future posts. With this tool, admins can even monitor each post in real time.If you’re already using great Facebook tools and have an understanding of your data, it’s time to take it to the next level. Visually has a great tool for admins to up their social game by visualizing the last 30 days of their Facebook Insights. social media marketing campaign Facebook Insights is impressive because your page’s performance literally materializes before your eyes. You can also download and print this report and share it with the rest of your team.Buffer is a simple and effective tool for sharing content through Facebook, Twitter, LinkedIn and Google+. It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly, but would still like to maintain a social presence.

You’re being reactive, not proactive

In today’s competitive recruiting landscape, simply responding to people isn’t going to cut it. Sure, responding to people who reach out to your company is a great place to start. But that’s only the beginning.social media marketing degree To really see results, you can’t wait for people to contact you. You need to find the people you want to work for you, reach out to them, and start building meaningful relationships.Be proactive, not reactive. Find talented people who are working in your industry and reach out to them first, whether it’s through a LinkedIn group or a Twitter hashtag.Rich markup allows Pinterest to find the most essential information on your page and show it on the pin page. Rich pins are effective for better conversions. If I see a price underneath the pinned image, I'll know it's for sale. If I click, I am considering buying the item.Rich pins work well for better traffic, too. According to published data, Target saw a 70 percent increase in visits to its site from Pinterest after creating rich pins for its products.If you are not using Schema.org for Google rich snippets yet, you may want to start now: It will work for both Google and Pinterest. Here's an easy product Schema.org generator for you to better understand how to implement rich markup on your product pages.Home Depot is a great example of Schema.org product schema well-executed. Each pin from the domain contains item name and price information.With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers a number of extensions through Chrome, Firefox and Safari that make sharing what you find on the web that much easier. On the downside, social media marketing los angeles Buffer falls short when it comes to monitoring discussions.Specific to Twitter, SocialBro provides insights to your analytics, suggestions for targeting and engagement, and also helps keep tabs on your key influencers and competitors. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers.

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