From Levi’s to the local craft foods shop, businesses of all sizes are flocking to Facebook’s free photo-sharing app Instagram, hoping to get noticed by its 80 million active users and expand their reach. social media marketing plan sample What makes Instagram different from other social media sites such as Facebook, Pinterest or Twitter? It's almost entirely photo-based and available only on Apple iOS and Android mobile phones and devices. Instagram has emerged as an effective marketing tool because companies can quickly build brand recognition and consumer loyalty through an ongoing stream of photos that help personalize their brand.That Greek yogurt brand Chobani for example. In just a matter of weeks after joining Instagram a year and a half ago, Chobani (@Chobani) attracted a loyal clique of some 9,000 “Chobaniac” followers, which helped catapult the company from little-known to must-have. Chobani generated buzz about its brand on Instagram by encouraging followers to share their own pictures and holding weekly contests. A recent Chobani Instagram contest showcased Chobani fans' photos of their favorite yogurt mix-in ingredients. Chobani chose a winning fan picture each week and awarded winners free cases of yogurt.There are a few fundamentals that you must know before you begin spending your hard-earned cash advertising your business on Facebook. These terms and definitions are so important that you really should understand them comfortably and completely before giving Facebook your credit card and telling them to have at it.An ad in Facebook is content displayed to Facebook users at an advertiser's specific request. Up to five different ads may show at one time. Where ads are displayed, what they are called, how they work, marketing on social media how they are presented and how many are shown at a time are subject to change at any time.Here are six terms you'll want to get familiar with before embarking on a Facebook advertising campaign.Every time an ad is displayed, a user could potentially read the ad. Facebook calls that an impression; it's an opportunity for someone to see your ad.