Everybody wants the same things when using social media at events: a larger audience, and the right connections to potential partners. But one key detail that most people overlook is that it’s not just about how many connections you’ve made at an event, social media marketing strategy but how strong and genuine is the connection you’ve made with the right person.Real-time engagement is the Trojan horse of social media that allows you to cleverly embed your brand and message into what people are already talking about in order to create the ultimate viral package. The essential element here is that both you and the audience are sharing the same conversation. The common experience introduces to your content or brand to the audience in a way that didn’t start with a sales pitch.When people aren't being sold to they let their guards down and become more receptive to your message. That’s just the nature of conversation in general. To make the right impact with your event audience, provide a method for people to have those conversations. The best way to create those avenues is by adding an element of fun.For social to work in the C-suite, CEOs can use crowdsourcing software or new “actionable social” tools to solicit feedback from large groups. For example, department heads or sales managers can submit their own ideas and vote on the best ones to pursue for their group initiatives. This democratic format generates greater buy-in from constituents, which in turn leads to highly motivated individuals and better aligned teams.CEOs also need to manage which audiences participate in each initiative, doing away with the social free-for-all. social media marketing plan For instance, some crowdsourcing projects might invite internal employees to participate, while others would query only external partners or suppliers, depending on the project focus.Another important aspect of this process involves structuring crowd-sourced discussions around certain specific topics, and blocking out other subjects to be avoided by the group.