Business owners know that the Internet is a gold mine of free marketing directly to your target audience. A simple post on Facebook or Twitter can reach millions of people already keyed in to your products and offerings. cost of social media marketing But just as not all advertising campaigns are created equal, some social media content will get lost in the fray, while other posts will spread virally.Obviously, entrepreneurs have a high stake in making the most of their time spent online. While you can’t control the masses, and which content will become truly viral is anyone’s guess, there are some concrete things you can do to give your social media posts a better shot at getting noticed.In the online world, people spend maybe a grand total of two-to-three seconds evaluating your content to decide whether or not to click. On Twitter, a title is basically all you get.Frame your content in an interesting way in fewer than 140 characters. Some key words that help content get more clickthroughs are numbers, lists, and phrases like “how to.”Social media is a huge boon for brands, providing marketers with valuable insight into who is interacting with their products, as well as how they are doing so.Explicit mentions or interactions with a brand – be it through hashtags, text, follows or likes – are undeniably valuable. However, as image-based social platforms have taken off, these mentions represent just a percentage of the information that can be gleaned by examining consumers' social-media activity.In this vein, Tumblr is giving Ditto Labs direct access to all public photos posted on the platform. Ditto Labs is a startup that analyzes public photos posted on social media for brands and products.Content marketing is a hot topic that means different things to different people. define social media marketing Small businesses interested in getting into the game need to define what it means for them, however, and their interaction with customers.After all, the content marketing that draws the most press, analysis and advice is derived from the big thought-leadership model advocated by larger businesses interested in establishing themselves as a branded authority in their industry.