Reasons Why Social-Media Marketing Is Overrated

You’ve seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing.social media marketing blog You see the ads and you wonder if social-media marketing is the missing piece of the puzzle to help your business grow?First, I believe that social media can be a great way to get new leads for your business. You can’t deny the opportunity when you see the billions of users on the various social media platforms.However, social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why social media marketing has become overrated.Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand).You can’t expect to really be social and not be present on social-media channels. These channels offer a great tool and medium to promote your own content as well as curate excellent content that your potential users may want to read. Build a following by sharing relevant content regularly.In this Google Hangout, DeMers offers tips on how to write grade-A content and deliver valuable resources to your target audience, even if you aren't a natural-born Jack Kerouac. Also, once you get the hang of publishing high-quality content, how exactly do you maximize its reach? social media marketing experts He discusses steps that you can take with any written content to get more value from it over time.There’s a huge community (with many potential customers too) out there waiting to give feedback and help spread the word about your app. All you need to do is to reach out to them through platforms such as Beta List, Product Hunt and Hacker News.

The organic reach is pretty close to zero

Look at the two largest social media platforms, Facebook and Twitter. According to the Moz Blog, the average life span of a tweet is 18 minutes. Jeff Bullas, a leading social media expert, social media marketing articles estimates the organic reach of Facebook is around 2.71 percent, or less.More and more, we’re seeing social media move to a “pay to reach” model. Many social media companies are now public. Getting your business to pay to reach your audience is how they generate profits for their shareholders.Many apps have gotten tremendous feedback and followers this way, and those followers acted as brand ambassadors that influenced other users to download the app.Potentially the best way to get traction for your app is through word of mouth. Not only does it create a viral effect, but people trust others to tell them about great discoveries. See my previous article on how to use word of mouth to influence users to download your app.Use these strategies to help you build credibility and influence your potential customer’s behavior even before they get to your download page. Any strong social strategy is predicated on two things: consistency and a deep understanding of its audience's psychology. Even Buzzfeed's popular GIF lists and cat collections manages to hit more than 7 million global unique visits per day thanks to 3.4 million Facebook fans and 1.17 million Twitter followers.A social-media savvy business takes a good hard look at its performance stats, demographic information and referral traffic every day. When the numbers for yesterday’s posts come in, the team looks at what went well and why. They adjust their strategy based on hard numbers, with special attention paid to long-term trends, social media marketing dallas so as not to get too hasty with adjustments.Businesses recognize social-media marketing isn't just about posting questions and images, but giving its audience information they want from products to sales to an inside scoop on industry trends. Company X meets with the content-marketing team daily to make sure that all ducks are in a row. Both teams discuss promotional priorities, opportunities and schedules.

Anyone can buy social media followers

Most of us have probably gotten the tweets that promise thousands of Twitter followers for only $30. It’s the same thing with Facebook and most of the other social media platforms. You can buy followers to inflate your numbers. learn social media marketing There is a video that went viral from Veritasium questioning the value of a Facebook like. The video makes a strong argument that paying Facebook to get more likes on your page is not worth the investment. The problem with buying followers is that you’re not marketing to real people.The content team conveys the creative or contextual significance of content, and the social team makes sure that everything is presented in a way that captures readers’ attention.Just like clockwork, Company X's marketing team has a carefully curated list of scheduled posts packed with useful information, ready to publish to all relevant platforms. Like always, these posts have great visuals, formatting and content and hit the social-sphere just in time for their readers’ lunch breaks.Social media works because it enables rapid conversation about anything and everything. An article or two that strikes a chord with viewers are not just hits, but opportunities to engage your audience and start a real dialogue.Company X knows what to look for in site-traffic statistics and keeps the momentum going with timely posts and promotions. Also, the team knows social media works best when it’s topical, so they spend some time monitoring what people are talking about on other sites and capitalize on the buzz.There are endless formulas involved in leveraging social media. A Google search for “how to write great Facebook posts” yields results so dense that USA Today is pushed to page 3. importance of social media marketing Needless to say, people feel that this stuff is pretty well figured out. But this team knows better. They know better than to look for a list of keywords. They rely on audience knowledge and creativity to grab attention instead of cheap tricks.The team sits down for a brainstorming meeting to discuss promotional ideas for the coming week.