You’ve seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing.social media marketing blog You see the ads and you wonder if social-media marketing is the missing piece of the puzzle to help your business grow?First, I believe that social media can be a great way to get new leads for your business. You can’t deny the opportunity when you see the billions of users on the various social media platforms.However, social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts. Here are five reasons why social media marketing has become overrated.Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand).You can’t expect to really be social and not be present on social-media channels. These channels offer a great tool and medium to promote your own content as well as curate excellent content that your potential users may want to read. Build a following by sharing relevant content regularly.In this Google Hangout, DeMers offers tips on how to write grade-A content and deliver valuable resources to your target audience, even if you aren't a natural-born Jack Kerouac. Also, once you get the hang of publishing high-quality content, how exactly do you maximize its reach? social media marketing experts He discusses steps that you can take with any written content to get more value from it over time.There’s a huge community (with many potential customers too) out there waiting to give feedback and help spread the word about your app. All you need to do is to reach out to them through platforms such as Beta List, Product Hunt and Hacker News.