In the 1990s, the internet was a bunch of banners and brochures. Now we have social networks, which allow for much richer two-way interactions. Instead of just signposts on the web, social media marketing plan template we have the opportunity to build outposts where people can be seen and heard. Here's my advice on how to use both tools effectively.Using tools such as Cision's Journalist Tweets and Muckrack can help you locate journalists, editors and producers, and to find out how active they are on Twitter. These tools can help you decide which media outlets you would like your business to be featured in and enable you to connect with the journalists who work there.With mobile messaging becoming one of the best ways to connect with your prospects, an option on Twitter will allow you to have your tweets directly sent as a text to your followers. You don't have to sign up. Whenever you post a tweet, if someone has subscribed to your tweets from his or her mobile device, they will automatically receive your tweets on that device.Choosing Twitter over a text marketing company can save you money and time. You can send a tweet that translates into a text directly from Twitter or from a social media dashboard such as Hootsuite or Tweetdeck.If you are going to do this, make sure you create a separate Twitter account and only tweet a few times per week so that you don't overwhelm your followers. You might consider setting up a separate twitter account using your brand name followed by the word mobile or SMS (short message service) in your Twitter handle. An example might be: @starrSMS or @starrmobile.Increase traffic to new blog posts or other content you share on Twitter by tweeting them 10 to 20 times using slightly different headlines each time. social media marketing world Twitter is excellent for ongoing live traffic around the clock so posting more than once gives you a better chance to get more exposure. Changing headlines can attract different people and, if you post at different times, you can reach people in more time zones.Twitter is a tool than can help you discover what your target market is talking about and searching for.