Questions to Ask When Creating Your Company's Pinterest Page

Pinterest has quickly evolved into a social media eye-candy powerhouse. People are now pinning images as often as they tweet, according to new data from the Pew Research Center. If your business isn't on Pinterest yet, social media marketing packages you might want to think seriously about jumping on board. Pinterest can enable you to tell your company's story in visually engaging ways that enhance your brand image and attract potential new customers.It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what's the real effect of these crises, and how long do they typically last? Social media monitoring company SDL took a look at three brands that faced a PR crisis since social media has become ubiquitous--United, Nestle, and Dominos--to find out how long it took each to recover. The results are compiled in the infographic below. As you can see, it took some (Nestle) longer than others to recover its positive online sentiment. But hey--at least they all recovered.With Pinterest's "Me + Contributors," you can invite clients, customers, employees and even similar brands, to contribute to a group board. They will be notified via email that you have invited them, and you will receive emails from Pinterest when they add pins to your group board. To be added as a contributor, a person has to be one of your followers already, and you must follow at least one of his or her boards.Group boards can quickly build an active, engaged community around your brand. The Food Network's "Let's Game Day" recipe group board, which complementary brands like Good Housekeeping magazine and contribute to, has attracted some 71,000 followers so far. social media marketing proposal Just be mindful of users posting spammy or inappropriate images.Whenever you create a new pin or new board, share a direct link to it, using Pinterest's Facebook and Twitter share buttons. Also, alert your web visitors to your Pinterest boards by adding Pinterest's follow button to your company's main website.
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What does my company want to achieve on Pinterest

You may simply want to create a strong brand image, or you might hope to use Pinterest to help launch new products. social media marketing for dummies Whatever your goal, defining it can help you decide which types of Pinterest boards to create and how to organize and promote your pins.If your company wants to publicize its commitment to sustainability, for instance, you might create boards that relate to gardening and recycling, as Whole Foods has done. Or, if you simply want to drive traffic to your business's website, create boards with images that link directly to it. The Travel Channel's 37 boards with intriguing titles like "Travel Bucket List" and "We'd Rather Be Here Than Work Right Now" feature pins linking to relevant travel destination articles on its main website.Choose brightly colored, interesting pictures that show your followers how they can use your products and services in interesting, non-promotional situations."Images tell the story of your clientele and their relationship to your brand," says John A. McArthur, an assistant professor of communication at Queens University of Charlotte in North Carolina, who integrates Pinterest into his curriculum. "Consider how your customers would use your product or service and provide images that would speak to their experience."Instead of pinning promotional pictures of paint cans, Benjamin Moore highlights its products Pinterest in unexpected ways. For example, the paint maker's popular "chalk it up!" board showcases its Chalkboard Paint in dozens of creative DIY projects, including chalkboard paint-dipped wine glasses and chalkboard-painted motorcycle helmets.Add images via the Pin It bookmarklet or by uploading a picture directly from your computer. social media marketing definition For businesses, it's generally best to use your own images rather than generic stock photography or other people's images. Your own original pictures can help your brand stand out from the crowd. More importantly, they reduce the risk of photo license infringement liability.If you have too few of your own pictures or lack the budget for original photography.

What's a Pinterest board and what kind should I create

A board is where you organize multiple pins by topic or theme. You can customize your boards based on themes that directly or indirectly relate to your products and services. social media marketing firm For example, Etsy, a popular online arts and crafts marketplace, curates 61 boards for some 235,000 followers with themes that range from handmade gift ideas to holiday decor to wedding accessories.Marketing professionals from all over the country descended upon New York City this week for Social Media Week to learn from industry leaders on how to create engaging content, respond to customers during a crisis, incorporate humor into your tweets and more. The goal: learn something new about social media marketing that they can use for their own companies and startups.We were there, too, in the trenches taking notes, networking and live-tweeting all the relevant sound bites. We collected a variety of tweets from attendees -- including some of our own -- that might give you a taste for how the event went down.You might want to host a "Pinterest party" to encourage others to pin alongside you in real-time. HGTV recently had a Holiday Pinning Party, that let followers pin their favorite holiday decorations, gifts and recipes, while interacting with HGTV editors in pin comment fields.Following other users shows that you are an active Pinterest community participant and that you aren't just there to promote your products and services. So, make a habit of following people, brands and influencers who share similar pinning topics and themes in related industries. You can repin their images and comment on their pins.To discover so-called "power pinners" who share your interests and can potentially boost your reach on Pinterest, social media marketing firms click on the Popular link at the top of every Pinterest page. It will tell you which pins are trending and who is pinning them.A Pinterest gallery of humorous videos that feature well-designed textual infographics, and offer how-to tutorials can be an engaging way to bring your products and services to life.

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