Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve goals: Do you want to drive sales, social media marketing chicago generate qualified leads, build relationships with current customers and bloggers in your industry? And of course figure out how you can measure it.For entrepreneurs needing a little help developing their social-media plan, here are a few tips.Too many marketers obsess about the raw data and forget that the average business colleague doesn’t love the data the way marketers do. They need the key insights pulled out, they need charts and trend lines for context. Tableau is a great tool for empowering everyone on the team to get in the data and use it.Social ROI For the win! Marketers today are expected to build and share content that helps grow our businesses. To do that effectively you need to understand your most successful posts, channels, content and identify the influencers that matter most. Awe.sm is great for that. I’d also throw a hat tip out to the team over at FollowerWonk, because they are also really diving into social analytics and making waves.Hopefully this was a helpful list. Over the years I’ve seen a lot of analytics tools pop up and some have faded away, while others have made it into our daily routines. There is a very clear trend toward centralizing our analytics and making a marketer’s day more efficient. The result is we have single log-in dashboards with really rich, effective data. I love this.As Pinterest has rapidly gained popularity since its rollout in 2010, it has also had to adapt to users and marketers who are utilizing the social network in different ways. social media marketing blogs A few months ago, it revised its usage policies that could land users in hot water.Unlike so many other social media and online outlets, Pinterest has always wanted its users to find what they need or want on their site and then go use that knowledge offline.