Infographic marketing started off with a bang a few years ago and still remains a very popular way of delivering a message to a targeted audience. social media marketing Why did infographics become so popular and why does this form of media continue to be an effective content marketing vehicle? Like many mediums, if businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising," the spokesperson said. Of course, Facebook has never been completely free. Regardless of whether or not a company pays for visibility, someone has to run the account, even if that person is an intern. As with traditional advertising, paying for reach doesn’t mean users will "share" or like something either. The article, photo or video still has to strike a chord with the audience.The demise of organic reach could end up hurting the small businesses trying to make a name for themselves on what could very likely be a shoestring budget.It’s not all bad, though. Brands will have to be more selective in the content that they share and promote to make sure they get more engagement with their followers. As Ogilvy & Mather points out, the Facebook changes reinforce the need for businesses to explore all channels like Twitter, Pinterest, etc. instead of committing to a single medium.Facebook, meanwhile, is offering brands new (and free) ways to experiment with pages. This month, Facebook is rolling out what it calls a more "streamlined" look to the Pages. One fixture is the "Pages to Watch" feature in the Page Insights tool that allows administrators to create a list of other businesses and compare their performance to their own.Every day, marketing by social media millions of businesses are mentioned on the web. Of course, this will only grow in the years to come.My company, Mention, analyzed one billion instances where companies are referenced online from almost 200,000 alerts created by brands and businesses over the past two years.