Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it.
social media marketing degree Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can prove beneficial. Search engine optimization involves improving elements on your website's pages as well as increasing the number of inbound links (from other sites) to raise its ranking in nonpaid search results. A new business can be inundated by offers from SEO agencies from every corner of the world, all promising the same outcome: top rankings in search results. Some digital agencies will quote five-figure monthly retainers. Or overseas companies will promise the world for a monthly stipend of a few hundred dollars a month. But overpaying for a service that doesn’t deliver on its promises can quickly deplete a marketing budget; selecting a poor service can result in a website's penalization by Google. The worst thing an entrepreneur can do is contract for a low-quality SEO service in an effort to save money. The cost of cleaning up the mess created can surpass the steep fee for hiring a more experienced agency at the outset.If your business doesn't have the budget to hire a SEO agency, then take a deep breath, grab the SEO reins and follow these tips to handle your search engine optimization process internally for a while. Once people start talking about you, the best way to continue growing is to detect these mentions and to reply to every one of them. By doing so, it fosters a lot of motivation for them to talk and mention even more about you, creating a network of trusted brand advocates.
social media marketing campaign By having alerts based on keywords like the name of your company, your products or your competitors mention allows you to stay in the know and react in seconds by connecting your social accounts directly to the app.With these five tools, you’ll find yourself developing and maintaining a clear brand voice in no time. And it’s then that you’ll start to see your online presence heating up.
Optimize on the page level first
Many businesses forget one of the most important elements of search engine optimization: focusing on the text within a page of a business website.
marketing on social media Not only should your business website have a blog that's updated regularly, you can assign posts to staffers that hit the keywords you're trying to target for SEO. Have one employee manage the blog and delegate writing assignments throughout the company. This involves making sure that website elements are properly optimized to make a given page worthy of a high ranking on a search engine's results for a desired keyword.Besides cutting her chops in the world of marketing, Lord has been an entrepreneur herself, as she is the founder of ISITaYES, a social-shopping app. This experience has allowed Lord to know the inside workings of startup life, a world that isn't as sexy as many perceive it to be.When I talk in front of newly minted co-founders or startup teams I like to point out how hard it’s going to be. I like to throw at them all of the things that went wrong and all the lessons I learned the hard way," says Lord. "I like to remind them it's not about the exit, that they probably won't have a salary for a while, and they just entered a relationship with their desk. Then I like to point out I’m sharing all of this with a big smile on my face because I couldn’t be happier.For this month only, Lord is looking forward to answering your questions pertaining to the world of branding and marketing. Her expertise runs the gamut, so feel free to include queries about growth marketing, analytics, community marketing, consumer engagement and how startups can build a brand. Submit your questions in the comments section below or tweet us, using the hashtag ENTexpert.
social media marketing plan sample One topic will be selected by the editors of Entrepreneur and addressed by Lord in a weekly write up here. While the quality of YouTube comments can be questionable, YouTube drives the most engaged traffic, according to a new study from Boston-based content-sharing Shareaholic. Meaning, YouTube users can be some of the most desirable customers a brand can have.
Curate a social media presence
A website that has its content shared across social media will attract social signals (tweets, "likes" and shares) and also receive visits from various social media channels,
small business social media marketingwhich will contribute to its ranking by search engines. A business needs a social media footprint from its birth, and while you might not be able to afford a full-time social media manager or agency, that doesn’t mean the company's social presence should be neglected. One startup I know would designate a single employee to be the “social king” for the day. (Yes, the staffer wore a crown.) That person would be responsible for running all the social accounts. This included posting the new daily blog posts across the company's various social profiles, interacting with followers and handling any customer-support inquiries arriving via social media. The company had only a shoestring budget to begin with but got creative and made things work.Look for guest blogging opportunities. Guest blogging on industry-related sites that receive a lot of traffic is great for brand exposure but can also result in other sites' taking notice of your company and linking back to your site. This is a type of natural link building that Google loves when ranking websites.Seek out industry blogs with the potential to provide your business some exposure and traffic and then offer them guest posts. The tasks can be spread out thoughout your company at first. Have a contest that rewards the employee who lands the most guest posts and reward the staffer who creates the guest post driving the most traffic to your site. This kind of competition can produce great results while building camaraderie, which is very important for a new business.It’s ok to ask people to share. But the simpler it is, the more people you’ll get to do so.
social media in marketing By giving out a simple, pre-composed click-to-tweet URL for your audience to tweet in seconds, you’ll find that your potential for virality is drastically increased.Later on, when your business becomes more successful, then you'll be able to bring on full-time content marketers or hire an agency to handle the creation and distribution of such content.
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