Neal McTighe needed help analyzing and building his budding business, Nello’s Sauce. As an adjunct professor of Italian at Meredith College in Raleigh, N.C., he called on a colleague to provide him with a valuable resource: MBA students. social media marketing for small business I was happy to send him willing volunteers enrolled in my summer business-consulting elective course. McTighe described the various challenges and opportunities he faced and members of my class split themselves into teams based on their background and interest. Over six weeks, these teams analyzed his sales and distribution data, researched the pasta sauce industry, looked for prospective distributors and collaborators and developed recommendations to help him move his company forward. In an ideal world, your employees would gladly share all of your company’s social media posts, right when you want them to. But it’s often hard for them to keep up with the tide of individual emails badgering them to share this or that. The result: Social burnout. They don’t care to share and your social footprint suffers. In this video, social media expert Brian Honigman suggests Circulate.it as a convenient quick-fix, yet effective solution to this common problem. Circulate.it is a web-based app that neatly bundles everything you want your employees, co-workers and colleagues to socialize into a single simple daily email newsletter. The tool lets you quickly share all of the company news, articles and blog posts you'd like your team to boost across their social media networks -- in one click, directly from your email. The easier you make it for them to socially share your content (on Twitter, Facebook and LinkedIn), the more likely they’ll be in the mood to. At least that’s the idea. social media marketing b2b If social media marketing is part of your business, you should definitely develop a strategy to capture information through this tool. You only need an active account on Twitter to follow-up with the leads more easily but, even if marketing on Twitter is not very high on your priority list right now, you can gain interesting information about your niche.