Tools For Entrepreneurs to Grow Their Online Presence in No Time

Growing your online presence is no easy job Content sharing is one of the easiest way to grow and nurture your community. Yet, with more and more social platforms popping up online, social media marketing conference content sharing can be time consuming, as each has its own style and messaging. Enter Buffer. This tool is a great way to streamline your posting and schedule on multiple platforms, making sure you’re talking to everyone where it counts. Plus, it’s a great way to keep your communications going on the weekend, a time when many users are interested in sharing online content. especially for small and midsize business that are often lacking the brand awareness and resources of their much larger counterparts. Fortunately, now, more than ever there are a plethora of tools to help newly-minted entrepreneurs build their brand quickly and cheaply. This is what I like to call "winging" social media. Your company has a presence on many social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick. While it's great that you're building a presence on social media and probably gaining some followers what you should be aiming for is engagement and winging it likely isn't doing it for you. Because you'll get down in the trenches with day-to-day social-media posts, you'll want to make sure to have an overarching plan to guide your everyday efforts. This can be as simple as writing down your goals, figuring out what content you'll share to achieve those goals and setting up a social media calendar to make sure you're posting consistently. It's great to sing your own praises but no one likes a bragger. social media marketing service Make sure your posts don't only include information about your offerings or news from within your company. I like to think of it as a rule of the thirds: one-third of the time, it's ok to talk bout your company. But the other two-thirds should be focused on sharing outside articles, engaging with your audience, asking questions and sharing other words of wisdom.

LaunchCrew to launch campaigns

When launch day comes, startups need to get the word out to as many people to have the most impact and increase the probability of being heard in crowded industries. Often this entails getting your current followers to share with their friends, family and connections. LaunchCrew will help you do just that. social media marketing campaigns It lets you cast a much wider net, practically doubling or tripling your impact. But how? By asking your audience for their credentials to be able to post on their behalf on the day of your launch. Or for any major campaign. You’ll get that initial boost you’ve always dreamed of the one you really need these days to break out of the pack from the very start. One of the trickiest parts of social media and marketing is figuring out what your voice sounds like. This can make or break your marketing. So you'll want to figure out what persona you need to be channeling to attract and retain your audience.DiGiorno Pizza is an example of a company that rocks their voice. They realized that they needed to be channeling a couch potato a mid-20's guy who would rely on a good frozen pizza while watching the game. Then, they took it a step further and added a layer of cynical snarkiness that helped propel them into Twitter stardom. Once you get going in the right direction, make sure to track your efforts. Are you gaining followers? Which of your posts are getting engagement? Doing so will help you not only understand if what you're doing on social is getting attention, but you'll also find the likes and preferences of your audience, so you can constantly rework your plan and gear it towards those likes. If you need an analytics tool, I suggest using SumAll.Social media success doesn't just happen overnight. In fact, it can take months or years to see a huge, active audience. social media marketing resume But if you do things right, you'll start seeing engagement right away in the form of one like or one comment. Revel in these small successes and stick to your plan. Before you know it, you'll start getting referrals, new clients or recognition through social media and then you'll wonder why you ever doubted it.

Unbounce to create landing pages

Landing pages are now a must-have design choice to boost your online special operations. By customizing these towards a targeted audience, along with specific and relatable calls to action, it makes them way more efficient at achieving higher click-through rates. social media marketing strategy template Unbounce allows you to create landing pages incredibly fast, with no technical skills required, making it easy not only to build but also to A/B test and implement the best results.Twitter is going all in on its effort to make things more visual, but that doesn't mean feeds are getting packed with photos. At least not yet.In the first week since Twitter gave users of its mobile app the ability to include up to four photos in a single tweet, a number of brands have experimented, but the single-photo option still appears to dominate. The feature is still new and could catch on with time, but brands might be slow to adapt because it's not yet available on Twitter's web platform.This could all change rather quickly if Twitter adjusts its website interface to allow for multiple photos in post. Twitter also launched the ability to tag photos. As of now, a tag only links to a user’s profile and all tagged photos are not kept in a single place.Thank goodness for Joanna Lord. As the chief marketing officer at BigDoor, a Seattle-based startup focused on branding and loyalty programs for big brands like Pepsi, Starbucks and Microsoft, she knows a thing or two about the world of marketing -- and she is looking to help newly-minted founders."Entrepreneurs have an exciting time ahead of them," she says. "There are some brilliant brands out there doing remarkable things, and the opportunities open to this next generation of big thinkers are huge. I’d love to help them in anyway I can."Prior to her CMO role at BigDoor, Lord was the VP of growth marketing at inbound-marketing and SEO software company Moz, social media marketing los angeles where she managed acquisitions, retention and brand marketing. Throughout the years, she has taken her marketing skills outside the business confines by mentoring at both TechStars and Founders Institute, while also teaching students at the University of Washington and making her way on the speakers' circuit, discussing an array of relevant topics.