Questions to Ask When Your Marketing Isn't Working

Your business is born from the best intentions, but without proper marketing execution, search and social media marketing your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don't have the time to glean this kind of insight before turning things around. For that reason, it is more important than ever to reflect upon and improve your marketing practices when numbers are underwhelming. Ask the right questions about your process, execution, audience and market, and your team can turn those down times into an opportunity for long-term growth. Are you soliciting and incorporating reader feedback in a systemic manner? If you are not, look at analytics, social-media interactions and industry trends to better understand what your audience wants. Make this data collection and implementation part of your everyday execution and you are likely to see increased traffic as a result.
YouTube’s not the only big name in the viral video game. Facebook says it's crushing it in video sharing, too, to the tune of more than 1 billion video views per day on average. And, social media marketing applications to further up its cascading video engagement cred, the social media mammoth today announced that it's rolling out a set of new YouTube-like features this week view counts for videos from public figures and Pages, and related video suggestions that will appear after videos are watched. For the average user, the addition of public video view totals might not sound like anything to write home about, but it’s welcome news for metrics-happy, ROI-obsessed brands and marketers. The tallies will enable them to quickly size up how well a video is performing, along with what’s hot and what’s not content-wise. The fresh features are also geared to help Facebook users more easily discover emerging and popular video content.

Are we promoting on the right channels

Interesting content is one of the top three reasons why users take the time to follow brands on social media. marketing using social media This is great news, if you fulfill two important criteria. The first is publishing interesting content, and the second is putting that content in front of the eyes that might find it interesting.This second factor is easy to overlook. In fact, 36 percent of marketers say they can't accurately attribute conversion to the correct marketing channel, leading to misplaced resources and frustrated teams.While social media has reached a level of ubiquity, communities and topics demonstrate preferences for particular social channels. Monitor social traffic across all platforms and identify which network sees the greatest sharing/interaction per post. Focusing a disproportionate amount of time and resources on the wrong channels can lead to decreased return on investment and untapped potential on other networks.
In teasing the new duo of basic but useful YouTube copycat features expected to debut after today Facebook crowed that its video views have grown more than 50 percent from May through July, los angeles social media marketing pumped up in part due to the ALS Ice Bucket Challenge soaking everyone’s news feeds, according to TechCrunch. Facebook also said that more than 65 percent of its video views pour in via mobile, a platform the social powerhouse is increasingly more focused on.Facebook also announced today that it will allow video publishers to add a “call-to-action” tool that will invite viewers to visit a specific website or to “learn more or make a purchase” after a video is done playing. Page creators will also be privy to a more robust set of metrics designed to help them better reach their target audiences, including analytics on how long viewers watch videos before clicking away from them and how many unique views each video earns.

Are we listening to our audience

At its core, media is about forming a relationship with the viewer. In this relationship, social media marketing university review the media provider delivers value to the user in the form of information, entertainment or even simply distraction. The viewer then returns the favor with feedback in the form of traffic, comments and social activities.Thanks to modern analytics, however, this relationship goes even deeper. Traffic, behavior metrics and demographic information all help to paint a more robust picture of audience preference and interest. By looking at raw data and connecting the dots between statistics and user behavior, it is possible to develop content that earns traffic by anticipating and meeting reader interests.The real question is, are you listening? According to the Aberdeen Group, only 27 percent of business-to-business marketers say they are effectively tracking content-utilization metrics.Audit your idea generation and publishing process.
Sure, Facebook’s averaging some 1 billion-plus videos view per day isn’t bad. The boom represents some relatively strong growth overall, facebook social media marketing but it’s not exactly astounding when compared to YouTube. Not yet at least. Google's massive video platform boasted some 4 billion daily video views back in 2012. It’s unclear how many more views YouTube racks up each day today, but we do know more than 1 billion unique users descend upon the Internet’s third most popular website each month.Will Facebook, now 1.3 billion monthly active users strong, build up enough video muscle to lure a significant number of eyeballs (and advertisers) away from YouTube? We’ll have to wait and see. Grand Ole Opry hasn’t forgot the loyal fans who helped the organization weather 90 years and all the changes in the country music industry. Its Facebook page shares video performances from Dolly Parton and Wynonna Judd and takes the time to honor classic artists and mediums.