Wednesday, 2 December 2015

Tips: How to Market on Instagram

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? search and social media marketing Do you know how to get more followers on Instagram?Instagram is cool way to connect with your socially engaged consumers. There are 130 million active users on Instagram every month, and every day 1 billion photos are liked. Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on this young site could be a big empty fail.Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app?Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, I’ve put together 52 tips to market your brand more authentically on Instagram. Use your business name as your username. If it is taken, choose a username that is instantly recognized with your brand.Include a cool, branded photo, a short informative bio, and a link to your website.
Make your brand known and your voice heard in the top (and relevant) Instagram conversations of the day. social media marketing applications With the right hashtag and location tags, you can extend the reach of your content and brand.Instagram’s Search and Explore feature shows you the trending hashtags of the day. Also look at related hashtags to make sure that you’re choosing the most widely used variation before you post.In this post, fashion brand Madewell wanted to connect with people who are interested in travel. Instead of using a product photo, they showed a beautiful destination where their followers might aspire to wear their products. They also used hashtags popular with travelers on Instagram. By adding the hashtag #mytinyatlas (used by anyone posting travel photos, made popular by the publication Tiny Atlas Quarterly), they widened their reach to half a million Instagrammers who were using the same hashtag with their travel photos or searching for some travel inspiration. Make sure you tell them you’re showcasing their image, to make them feel appreciated, and to get their permission to use it.

Post User-Generated Content

At the end of the day, many marketers would prefer to share their own products all the time, marketing using social media hoping that a link or a picture will inspire a new person to click or purchase. But inspiring this action takes some work.A proven way to inspire action is to show your product in the wild, and Instagram is the perfect place to do this.Use an app like Regram (available for iOS) to reshare a customer’s photo of your product. Better yet, create your own hashtag and invite fans to tag your brand in their posts. You’ll get not only some great content to share, but also referral marketing when they share their pictures with your network. Incentivize the sharing with a contest or coupon code.Carpeting company FLOR shows off their products in real life by reposting content shared by customers. Their products’ colorful patterns allow for creative personal expression. The company rewards that creativity by broadcasting user content on their Instagram account, along with the user tag and often the hashtag MyFLor. Connect your business with your ‘tribe’ on Instagram in a consistent and particular visual way.
A hashtag contest allows your fans and followers to upload photos under a certain hashtag. los angeles social media marketing All submissions are then displayed in a voting gallery on you Facebook Page, website, etc.Your consumers are using your tags to connect with you. Be sure to keep checking your Instagram hashtags’s, just like you would your Facebook Page and Twitter mentions. Respond to comments and concerns quickly, and you’ll build happy customer relationships.Share followers photos on your social sites. Show your customers you appreciate them by acknowledging their cool photos, and share them with your Facebook fan or Twitter followers. They use this tactic frequently. Every few weeks they show appreciation for one their followers, by giving a shout out to cool image makers. The images include their products. They take it one step further by updating their Facebook covers, using the Instagram photos. Their fans love it.nstagram now enables you to embed Instagram photos on your website and other sites. Use this, like Starbucks, to show cool images of your brand and product from your Instagram followers by embedding the entire post.

Add a Trackable Link to Your Profile

Instagram limits the options for adding links. In fact, there is just one place where you can add a live link: your profile description. social media marketing university review The trend on Instagram is to use the caption to point people to that link.It’s important to use this link strategically. Reference the link when you post a photo and tell users where it will go and why they should click.Mashable changes their link when they post new photos to Instagram. In addition to mentioning the link, Mashable also tells users what they can see at the link, giving them a reason to click. Use Bitly or Google’s URL Shortener to create your own shortened link, and then add it to your Instagram profile description. To track click-throughs with Google Analytics, add your UTM parameters using Google URL Builder. You can then see how changing your content and your call to action impacts your click-through rate.Instagram is owned by Facebook. Connect these two very powerful social media sites to boost your marketing efforts.this enables you to instantly share your Instagram photos to your Facebook Fans.Keep your Instagram content strategy focused on your brand’s unique way of seeing the world. Instagram is a photo (and now video) sharing site.
Hashtags are a major part of Instagram. It’s a big way of how users can find you through their mobile Instagram searches. facebook social media marketing Unlike on other sites (such as Twitter), you’re not limited by character count. Include a few tags (but not too many - or you’ll look desperate) in your posts to get connected.Include your business name in some of your post hashtags. Also, use unique tags for particular marketing campaigns you run. For example, if you’re hosting a photo contest on Instagram, make a unique tag just for that campaign. This tactic both promotes your contest, and it gives your consumers a distinct tag to connect with others participants .Include general tags on your posts, to be found for your products or lifestyle posts. For example, if your business is a coffee shop, and you post an image of your scrumptious latte, include tags like latte or even coffee. Trends on Instagram can happen at lightning speed - and they are often even quicker to go. If you spot a trend, and it fits with your brand, use it. Your post could literally be seen by thousands of interested consumers in a matter a minutes.

No comments:

Post a Comment