Have you noticed how during peak vacation times your Instagram feed fills up with pictures of friends’ vacations, social media marketing services weekend getaways, and day trips? There’s a reason: Instagram’s visual format and location tagging feature makes it the perfect platform for showing off travel adventures. In fact, 48% of users rely on Instagram to find a new travel destination, and 35% use it to discover a new place. While this seems like a great foundation for travel brands to build on, it’s not a perfect one. Most users are more likely to trust their friends’ vacation pictures than those from a company. This is an important consideration - along this line, here are three tips to help travel brands connect with their Instagram audience in an authentic and engaging way.There are multiple aspects of traveling, each one with its own appeal. Do your travelers want luxury accommodations or to be in touch with nature? Would they rather see bustling cityscapes or sprawling mountains? Are they interested in the local culture, the nightlife scene or trying new foods? Do your research and find out what attracts your users to travel in the first place.
We don’t want our photo feeds cluttered with posts from one person, that’s when your posts go from enjoyable to migraine-inducing, social media marketing university and your followers lose interest and visit your page for the last time to unsubscribe for life.According to Carly Keenan of 435 Digital, “You don’t need to post on Instagram every day. If you start posting a lot, you might over-saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. When you open the app, you'll automatically be taken to the home page. This is where you'll see an endlessly scrolling stream of the most recent posts from all of the users you follow, along with your own posts, if you've added any.Going to the Search tab opens up a whole new realm of possibilities when it comes to finding interesting content and new users to follow. At the top of the Search page, you'll see a search bar, where you can type in whatever it is you're looking for. Once you type in your keyword, you can tap Users to see users with that keyword in their name, or tap Hashtags to see hashtags that include that keyword.
Harpoon does this well by always using humor, social media marketing jobs delicious looking recipes made or inspired by their beer flavors, and always staying relevant to the time of year while promoting their seasonal flavors, to show how they relate to their followers. For instance the post below is like-able for several reasons. First off there’s an adorable pup in the picture (who doesn’t enjoy the company of a good-looking dog?), the expression on the dogs face is priceless and perfectly matches the caption, and their beer is beautifully branding the photo. Also who doesn’t relate to dreading Monday? And here’s some motivation to get through the day, AKA an ice cold Harpoon brew and a snuggle sesh with your pup post-work. This tip is pretty self-explanatory, but for those new to the platform please note that over-posting is a big insta-no-no! I remember when my good friend first joined and posted an entire Facebook album to his page, until friends from all locations were yelling at him to chill-out! This is not Facebook where pictures will all be grouped into a compact album.
The opportunities are endless, but once your Instagram is enticing get it in front of people and start building your follower base. However, social media marketing agency if you ignore the search bar at first, you'll see two tabs below it: Photos and People. The app defaults to the Photos tab, so you'll see a collage of photos from users you're not already following that Instagram thinks you'll like based on the people you follow and the things you've already liked. Switching to the People tab shows you a list of interesting Instagram users that the service thinks you'll either find interesting or whom you might know. These features are great ways to find other people and brands whose interests align with yours, and following people with similar content may even earn you some followers, too. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.94LsHLP7.dpufThe activity page also shows you two different streams of content. You'll see two tabs at the top of the page: Following and You. Going to the activity page takes you to the You tab by default, where you can see all of your most recent notifications.
We don’t want our photo feeds cluttered with posts from one person, that’s when your posts go from enjoyable to migraine-inducing, social media marketing university and your followers lose interest and visit your page for the last time to unsubscribe for life.According to Carly Keenan of 435 Digital, “You don’t need to post on Instagram every day. If you start posting a lot, you might over-saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. When you open the app, you'll automatically be taken to the home page. This is where you'll see an endlessly scrolling stream of the most recent posts from all of the users you follow, along with your own posts, if you've added any.Going to the Search tab opens up a whole new realm of possibilities when it comes to finding interesting content and new users to follow. At the top of the Search page, you'll see a search bar, where you can type in whatever it is you're looking for. Once you type in your keyword, you can tap Users to see users with that keyword in their name, or tap Hashtags to see hashtags that include that keyword.
Relate to your followers while staying relevant to your brand
You always want to be thinking in the mindset of your target consumer(s). what is social media marketing Likely you’ve already established a few buyer personas and have an idea of the makeup of the leads you’re nurturing and the customers you’re delighting. But now you need to think about why they’re on Instagram. To kill time? To see what’s up with their friends? To check-in on what their children are up to? Let’s pretend you sell financial consulting services and you’ve established that your clients love sport cars and tend to follow popular car brands on Instagram. Ok, perfect solution: post pictures of fancy sports cars! Right? Well, not quite – you need to keep relevant to what you’re selling so perhaps you post an attractive sports car, but write a catchy description reading “Wouldn’t you love to buy this lightning fast beamer? You can if you start making better financial decisions! Call us today for a free 30 minute consultation.” And then stop posting cars for a while because you don’t want your market to think you sell sports cars.Harpoon does this well by always using humor, social media marketing jobs delicious looking recipes made or inspired by their beer flavors, and always staying relevant to the time of year while promoting their seasonal flavors, to show how they relate to their followers. For instance the post below is like-able for several reasons. First off there’s an adorable pup in the picture (who doesn’t enjoy the company of a good-looking dog?), the expression on the dogs face is priceless and perfectly matches the caption, and their beer is beautifully branding the photo. Also who doesn’t relate to dreading Monday? And here’s some motivation to get through the day, AKA an ice cold Harpoon brew and a snuggle sesh with your pup post-work. This tip is pretty self-explanatory, but for those new to the platform please note that over-posting is a big insta-no-no! I remember when my good friend first joined and posted an entire Facebook album to his page, until friends from all locations were yelling at him to chill-out! This is not Facebook where pictures will all be grouped into a compact album.
Promote your Instagram everywhere
This one is also somewhat self-explanatory, but you need to leverage this channel in the same way you do your other social networks. social media and marketing For example do you have social icons on your homepage or product pages connecting visitors to your social channels? An Instagram icon needs to be added as well. When setting up your account you should first be connecting with Facebook to pull in your friends, but this is just the start of promoting your channel. You should be running Instagram campaigns across your social networks and sending out reminders to employees, brand-ambassadors, and partners (basically anyone who’s established a positive relationship with your brand) to use your business hashtag and any hashtags that are relevant or important to a marketing campaign running. Force (or encourage) your employees, especially those frequently communicating with leads and customers, to add a link to your company Instagram in their email signatures. Add an icon of your Instagram handle to your LinkedIn profile and business card. Repost your Instagram photos to your business Twitter and personal accounts.The opportunities are endless, but once your Instagram is enticing get it in front of people and start building your follower base. However, social media marketing agency if you ignore the search bar at first, you'll see two tabs below it: Photos and People. The app defaults to the Photos tab, so you'll see a collage of photos from users you're not already following that Instagram thinks you'll like based on the people you follow and the things you've already liked. Switching to the People tab shows you a list of interesting Instagram users that the service thinks you'll either find interesting or whom you might know. These features are great ways to find other people and brands whose interests align with yours, and following people with similar content may even earn you some followers, too. - See more at: http://www.businessnewsdaily.com/7662-instagram-business-guide.html#sthash.94LsHLP7.dpufThe activity page also shows you two different streams of content. You'll see two tabs at the top of the page: Following and You. Going to the activity page takes you to the You tab by default, where you can see all of your most recent notifications.
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