Wednesday, 2 December 2015

Tips For Successful Instagram Marketing

Instagram is becoming one of the big players in the world of social media marketing. Statistics taken in September 2015 show that 400 million use the Facebook owned platform. social media marketing pdfPeople obviously love the ability to share pictures with their social circles.However, many businesses successfully use Instagram as part of their marketing activities. Success, however, depends on how you use Instagram to deliver you marketing messages to the audience. In this article we will outline 10 tips to building your Instagram presence and maximizing engagement.When marketing via social media, the content that you put together and share is the key ingredient. Instagram is a predominately visual form of social media, and an ideal platform for showing off products through video or images. When building your content you need to determine which method will work best for the service or products that you are marketing. Video is often the best way to advertise practical products, such as tools, as you can demonstrate the use of the product. For more object-based products, like clothes or designs, images are more suitable.
Similar to Twitter, using hashtags on Instagram is critical for your business. social marketing media Hashtags enable users to search and find content or brands which they would like to follow. Once a user has been led to your profile via their search, you can then lead them on to your website. Instagram allows a maximum of thirty hashtags to be included in a post or comment. However, ensure that you do not over use them. The hashtags that you use should be relevant to the content of your post, otherwise it looks as though you are just spamming. Instagram is a great app for sharing and discovering beautiful photos. Moreover, it’s a huge and highly engaged community that can provide lots of opportunities for online sellers. Instagram is all about community. If you keep it in mind and follow several simple strategies, then chances are high that you’ll find a lot of potential customers. Choose several tags that are highly relevant to your business (e.g. if you sell fashion clothing, your relevant tags are fashionaddict or fashionista etc.). Like and comment on pictures with these tags. This will help you get noticed by potential customers.

Launch a User Generated Content Campaign

Why do all the work yourself if you don’t have to? In fact, social media marketing course inviting your followers to generate content about your product or service is one of the most effective ways to generate engagement and more followers. To execute a user-generated content campaign you simply ask your followers to submit a picture or post based on certain criteria. For example, if you sell hiking boots, you might ask your audience to post pictures of their most recent outdoor adventure. This will allow your followers to engage with your brand and share a bit about themselves, while helping you build your brand.Within Instagram you are able to crate a bio which you should link to a landing page. Your bio may contain up to 150 characters where you can outline your brand and what it’s about. The link to your landing page allows you to direct the audience you build on Instagram, to a page where they can be converted to customers. Take time to comment on pictures of people you follow, get involved in discussions, be active and engaged. In order to receive something, you first have to give.
Monitor what happens in other, similar, Instagram shops: who comments and likes their pictures, b2b social media marketing who buys their products. Like, comment and follow these people as they might become your own customers.Instagram has an option of cross-posting pictures to Facebook, Tumblr, and Twitter. Don’t ignore this opportunity to spread a word about your sales offers.“shoutout for shoutout” is one of the best ways to gain more followers and attract attention to your shop. Instagram Direct is a relatively new feature, not very popular, but it definitely has great potential. Identify your most active followers and engage with them via Instagram Direct. Each time you have new arrivals or sale, ping your most loyal customers using a nice picture send via Instagram Direct. You’ll make them feel a part of a closed community, which is always great. Besides, you’ll increase chances to sell out your items quickly.Although your Instagram account is targeted for selling, you should still engage with your potential buyers. Occasionally post pictures of yourself, the backstage of your business, or anything else that will give your followers an impression of the person behind the storefront.

Connect to other forms of social media

Sharing your Instagram content with your other social media accounts will save you time and help to increase your leads. social media marketing podcast You are able to connect your Instagram profile to a variety of other social media platforms such as Twitter, Tumblr, Facebook, Flickr and Foursquare. For example, if you have a Facebook business page you can arrange it so that all your Instagram posts and photos appear on your Facebook business page. Cross promotion is simply a method by which you tag or even promote the services or products of a company that you have previously worked or are currently collaborating with. You can either agree a strategy where you both promote one another’s business, or you can do it without any such agreement. Although it may sound strange to be overtly promoting another brand, it does come with benefits. By identifying a brand aligned to your own and promoting it, the numbers of your followers is likely to increase through being made aware of your own brand.
When you post something that seems to be a great match to one of your customers, social media marketing blogs @mention him/her in the comment to let him/her know about the offer.In this post I’d first like to explore the current state of advertising on Instagram, and then dive into 10 tips that any business (yes, even those with 0 marketing dollars to spend on the platform) can use to effectively integrate Instagram into your social media marketing plan.For about a year Instagram has slowly been granting select big brands (like Burberry, Michael Kors, and Macy’s) the ability to sponsor ads to targeted users. These typically large and well-known companies are hand-picked to take part in Instagram’s sponsored posts and the majority were chosen based on the precedent that they already post high-quality content that their audience have reacted favorably to. And yes, these ads can show up on your feed regardless if you’re following these brands or not. Ads are clearly labeled as sponsored and users have the ability to hide ads they’re displeased with as well as provide direct feedback to Instagram.

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