Thursday, 3 December 2015

The Best Brand Uses of Instagram's Cool Time-Lapse

Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, marketing using social media business mentoring and networking. Seats are limited--Register now to secure your spot and receive exclusive reader rate .If you use Instagram as an individual or for your business, you may have heard that the company recently released a new app called Hyperlapse, which lets you capture high-quality time-lapse videos even while in motion. Like many mobile apps, Hyperlapse makes it incredibly easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.In this post, I’ll share a few hyperlapses that brands have made so far using the app. Take a look, and start thinking about how you can use Hyperlapse for your business.In the time it will take you to read this article, there will be over 900,000 tweets on Twitter and 7.5 million posts on Facebook. With that much content generated, how does a business get noticed and stay relevant? The answer: visual elements.
Human beings are wired to react to pictures much more so than text alone. los angeles social media marketing We did, after all, spend tens of thousands of years enjoying the vast and beautiful open expanses of new breathtaking landscapes long before we used letters and numbers to communicate. This also explains why our attention has shifted so dramatically over the past few years from blogging and text status updates to picture updates, and why social-media sites such as Pinterest, Instagram and Snapchat have burst on to the scene and become our favorite social sites. In fact, Instagram will soon surpass Twitter in the number posts per day. Of course, many companies do and should continue to produce meaningful and engaging content, but to get noticed, adding a visual element to your posts will not only encourage and generate more engagement and sharing, but will also help to further establish your brand. It does not need to be, however, as long as you put some thought up front and create the foundation for your overall visual branding strategy.

Using Hyperlapse for non-profit organizations

If you run a non-profit or civic organization, Hyperlapse can be used to showcase what you are working on and what happens during your normal day-to-day operations, facebook social media marketinggiving users a whole new look into how your organization operates. This may help them feel more connected to your brand and mission, which could lead to more involvement or donations. There are several great examples of non-profits utilizing Hyperlapse. This Hyperlapse shows blacktip reef sharks and other saltwater animals in one of the aquarium’s exhibits. This video not only showcases some of the National Aquarium’s attractions, it gives users a reminder of what the organization is all about: showcasing, educating and conserving waterlife. Maintaining a catchy color scheme will not only grab customers' attention but also create a consistent message about your brand. It is best to stick to no more than four colors, all of which speak in some way to your company’s brand and mission. Do not choose haphazardly, as color combinations can send their own message.
Using an online resource, such as, can help you find complimentary blends of colors by experimenting with its color wheel. disadvantages of social media marketing A site such as can take a digital picture and instantly provide you with a matching color scheme. Remember to keep track of the HEX or RBG code as to be sure to use the exact colors in all of your online and print marketing.After you have selected a color scheme, it is time to consider images for your visuals. You will use these images to add emphasis to a message or as backdrops to content posts.If you are using your own photos, be sure to use a camera that can create high-quality and high-resolution photos. If you lack the equipment (or the photographer’s eye), a number of sites offer stock photos for sale or lease. I have used and have been happy with Dollar Photo Club, which for a small fee provides access to millions of great stock photos.

Using Hyperlapse for consumer engagement

Food appeals to almost all audiences, depending on their preferences. hotel social media marketing Which is why Hyperlapse has been embraced by many of the most well-known brands in America, such as Bud Light and Taco Bell.By making a joke and publishing this new form of content immediately after it was available, Bud showed it was relevant to its audience.Another example is Taco Bell, which has always done a great job of being on top of the social-media game. It is extremely popular on Snapchat and are even secure enough in its connectedness with its online audience to have shut down most of its social-media activity temporarily to raise awareness for its new mobile app.Before temporarily pushing users to its new app, Taco Bell used Hyperlapse to make a few fun videos, like this new packet design announcement. You can also find some free selections, such as those found at Death to the Stock Photo. If your budget can support it, Getty Images has an absolutely fantastic selection of amazing photos, for sale or for licensing but they are not cheap.
To give your photos a personal touch, consider running them through a "filter," which will give them a unique look and feel. atlanta social media marketing Specific apps, such as Photoshop, can do this for you, but you can avoid the cost and opt instead for the standard filters on apps such as Instagram. To get a little more daring, consider one of my favorites, Pixlr-O-Matic (available online or as an app) for thousands of different filters that are easy to use.Again, be sure to have a consistent look and feel with each of your images.Another way to differentiate your content and your brand is to use a specific and consistent layout for your visuals. For instance, including a watermark logo in the same corner of every picture or post will help consumer instantly recognize the content as yours.One company I like is Canva, which provides a huge assortment of template layouts for almost all major social-media channels. It also has a huge assortment of free designs and photos, and upgrading is rather affordable.

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