Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months. social media marketing plan pdf As a part of Google, Wildfire’s aim was to help businesses improve their social media marketing efforts. Google’s interest and investment in Wildfire legitimized social media marketing in the eyes of many observers. Well, as the NFL has taught us, something being dropped is just as newsworthy as it being picked up. So what does Google dumping Wildfire mean for social media marketing? Is it dead? Has it devolved into simply throwing money at social networks for ads? I don’t think so. Google has its reasons for its loss of interest in Wildfire, but it should not signal marketers that content marketing campaigns are useless. In my opinion, ads are no good without a solid content basis behind them. That said, creative and integrated campaigns that drive consumers to social channels and encourage them to interact with brands are tough to pull off without some serious strategy behind them. An infographic that hits a home run with its data and presentation can deliver a tremendous amount of website traffic and exposure. This can happen when it is distributed correctly. Instead of just placing the infographic on your blog and hoping it catches on, define social media marketing reach out to websites that you feel might have an interest in the subject. The time and effort required to do infographic outreach is often rewarded with high-quality websites publishing the infographic. This results in natural links and targeted website visitors. If consumers become caught up with an infographic and then visit the website responsible for it, they may tend to have a genuine interest in the product or service being provided.