Friday, 4 December 2015

Techniques That Will Double Your Social Media Content With Half the Effort

Too often, doing social media can become a pain. This is especially true for startup environments, social media marketing experts run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.But we all know, deep down inside, that social media is important. And we know that we have to do it.So we might as well figure out how to do more social media in less time and with less effort.The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement. When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.
So, let’s say you sell gourmet grilled cheese and someone famished just happens to stroll by a stone’s throw away from your restaurant social media marketing dallas (or live close by) and they’re on their smartphone and they spy a mouthwatering ad for your grub on Facebook you just might score a brand new customer. At least that’s the big idea.All business owners (or social media marketers or lucky interns) have to do to build a Local Awareness ad is 1) log in to their company’s Facebook page, 2) select a geographical radius close their business’s location (Facebook will pre-select an area for you, but you can specify an area as small as one mile.) and 3) add an eye-catching photo and a snappy headline. And, boom, Facebook will automatically work its scary-precise nearby customer-targeting algorithm magic. The result: Hopefully more neighborhood locals or local visitors meandering through your doors and, even better, a juicy bump in local sales.
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Create a collection system for content

The system you choose is totally up to you, but let me provide a suggestion. learn social media marketing I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process. As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.
You can also use the new ads to provide closeby customers with directions and to tell them about special sales and offers. importance of social media marketing Note: If your company page doesn't feature a brick-and-mortar address, you'll have to enter it.Specifically, the new initiative shows Facebook users certain Local Awareness Ads if they live in the targeted location based on their Facebook profile’s “current city” or based on their most recent device location, per their mobile device’s GPS signal. Turn on Facebook's Tag Review feature. Tag Review allows you to approve or ignore tags that people want to add to your and their Facebook posts. With it on, any time someone tries to tag you in a post, like a photo or a location check-in, the tag won't appear until you okay it.Whether Facebook users will find the new, somewhat stalkerish Local Awareness Ads freaky or convenient remains to be seen. Either way, you can bet we’ll hear all about it very soon, especially, you guessed it, on Facebook.

Create a focused time for content discovery

Another way to reduce your overall effort is to create a focused time for discovering great content. social media marketing agencies Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days. This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it. You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.
You waste time on social media by having to reopen your social media tools or log into the accounts again. search and social media marketing Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment.

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