Social-Media Goals That Will Move Your Marketing Forward

How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. social media marketing manager It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting.That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve.Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there? An intriguing metric--even the name sounds like we’re headed down the right path!An intriguing metric is unique in how it can directly relate to growth. There’re tons of metrics out there: followers, likes, clicks, impressions, etc. How do you know which social media metrics are worth pursuing as goals?Here’s the test that we use at Buffer, thanks to some awesome advice from KISSmetrics cofounder Hiten Shah.
The first two buckets are the ones where you’ll find the biggest opportunities for growth. marketing with social media Bucket No. 3 isn’t half bad either. Bucket is best to be left alone.As an example, let’s say you are setting goals for your Twitter marketing. You have a huge number of impressions per post yet you aren’t seeing many clicks. You’ve got high traffic, low conversion. Your intriguing metric would be clicks.Another example, let’s say you are setting goals for Facebook. Very few people see your posts, yet engagement percentage is super high. You’ve got low traffic, high conversion. Your intriguing metric would be reach.Once we’ve got an intriguing metric, we move on to the next steps in our growth and goal-setting. But first, a quick aside. Let’s say you want to get more clicks on your tweets.Do you set a goal to reach a click rate of 200 clicks per tweet?Or do you set a goal to improve click rate by 10 percent every month?The two ideas seem pretty close to one another, but there’s actually quite a big mindset change here.

Get involved when the service has started taking off

The final layer of your Facebook advertising efforts is conversion. social media marketing software This is where your sole purpose is to convert visitors into leads, prospects and customers. The one very important thing to understand about this layer is that you may have some campaigns running that are taking new, cold traffic right into the conversion phase.Assuming you've designed an offer that can convert cold traffic on Facebook into leads or customers, you'll want to start thinking about getting more strategic with your ad budget and content that you promote with Facebook.Even if you have an offer that's converting, you still want to look for ways to scale out into broader targeting groups, have longer lasting power and build a community of raving fans and followers along the way. The way you do this is by implementing this three-layer funnel strategy. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Please understand that these numbers can sway in a big way, depending on your company or brand or according to your promotional schedule. how to use social media for marketing For example, during some periods, maybe close to 100 percent of your budget is dedicated to promoting blog content only, and no opt-ins-required or selling is happening. This may be leading up to a big product launch where the budget may shift to 90 percent conversion focused and only 10 percent content and engagement focused.Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. With the recent shutdown of Argyle Social, many of its B2B clients have flocked to Oktopost. Underscoring their focus on B2B engagement, directly linking social media actions to the impact on sales.

Impact builds your brand and business

You guys are about to become famous,” Gary Vaynerchuk told young, popular Vine video creators during invite-only meetings in May 2013 in New York and Los Angeles. social media marketing courses“Be prepared for that journey, and figure out how to navigate through those things.Vaynerchuk was pitching producers of viral video clips to join his new talent-driven production company, GrapeStory, founded with partner Jerome Jarre. GrapeStory produces clips for major brands like General Electric, Samsung, Unilever and Virgin Mobile, companies that pay up to $25,000 per six-second video to place sponsored posts on Vine, Instagram and Snapchat. The 25 popular video creators on GrapeStory’s talent roster get an 80 percent cut from each clip they make.While Vine’s looping videos are over practically in the blink of an eye, Vaynerchuk argues that GrapeStory’s clips are solid mobile ad buys, since the creators come with built-in followings on distribution platforms that reach young viewers wherever they go.
It’s like getting LeBron James to promote your product—if the NBA superstar had his own 24-hour-a-day, app-powered TV channel. social media marketing b2b Vaynerchuk, who catapulted to fame with his online show Wine Library TV during the early days of YouTube, is now CEO of social-media-focused digital marketing agency VaynerMedia. Jarre is a business-school dropout from the French countryside who moved to China at age 19 to found a lanyard company. While in China, Jarre taught himself English, in part by reading Vaynerchuk’s 2009 business book Crush It! Why Now Is the Time to Cash In on Your Passion. Jarre—at that time a popular presence on Vine, with 10,000 subscribers following his sweet, humorous clips—sought out Vaynerchuk after he moved to New York, meeting him at a conference in 2013. The two hit it off. Vaynerchuk is the one who suggested they open a viral-video agency—something he had regretted not doing back in 2006, when his own star was on the rise. “I just didn’t have the bandwidth and the resources,” he says.