Saturday, 5 December 2015

The Rules of Engagement: Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, social media marketing university soul and personality depending on what they choose to share with you.But what is the best ways to really engage (and come off as genuine)?Here are five tips to help people not only get to know you but also allow you to know your audience. Social media is a huge boon for brands, providing marketers with valuable insight into who is interacting with their products, as well as how they are doing so.Explicit mentions or interactions with a brand – be it through hashtags, text, follows or likes – are undeniably valuable. However, as image-based social platforms have taken off, these mentions represent just a percentage of the information that can be gleaned by examining consumers' social-media activity.
In this vein, Tumblr is giving Ditto Labs direct access to all public photos posted on the platform. Ditto Labs is a startup that analyzes public photos posted on social media for brands and products.The Cambridge, Mass.-based company has already analyzed photos for a host of big name brands, what is social media marketing including Kraft Macaroni & Cheese, Cadillac and Coca-Cola. The idea is that, unlike explicit mentions via hashtag or text, photos that include a product offer more nuanced, and therefore potentially more valuable, insight into how it is perceived by consumers. For example, by scouring photos on social media, the yogurt-maker Chobani discovered that many consumers were repurposing the cup holders in their cars as yogurt holders, information that could lead the brand to target on-the-go snackers, Mashable reported.Ditto Labs' technology is able to recognize different facial expressions to gauge sentiment, differentiate between a selfie and a group photo as well as if a product or logo is an intentional or accidental inclusion.
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Leave meaningful or humorous comments on people's photos or blog posts

Really read their content and photo captions and extend the conversation from there. Also, make sure to check back and follow up if they’ve responded. social media marketing jobs I sometimes hop on social media for 15 minutes and scan through the photos and links on my social channels. I read or share what interests me and leave a comment and then hop off. However, I do go back later in the day and check to see if the person answered my questions, and often this can create a very intriguing discussion. By interacting through discussion, you get to see different perspectives and get an insight into their view of the world and how they tick. Be courteous, especially if someone is expressing a view that does not correspond with yours. I tend to stay away from negative debates, as I prefer to look at the positive. The collected information will be made available to brands looking to better understand how consumers view them on Tumblr, but it won't impact the ads users see on the platform (at least, not yet).
"Right now, we're not planning to do anything ad-related," T.R. Newcomb, head of business development at Tumblr, told Mashable. That, of course, could change.Ditto Labs already analyzes public photos on Instagram and Twitter, social media and marketing according to a company spokesperson.In a 2013 feature, Ditto Labs co-founder and CEO David Rose told Fast Company that the name for his company was inspire by the powerful incentive felt by an average person to buy a product used by his or her friend. He envisions an advertising landscape where brands could target individuals based on the content of their photos posted on social media, or even the content of their friends' photos.avascript, HTML, cascading style sheets (CSS) -- coding languages are the same whether a person's native language is English, Spanish, Japanese or anything else. There's no need to worry about virtual assistants' English fluency when they are producing code for website modifications, plug-ins or landing pages.

Cross promote your followers’ articles

When you find an article or post that resonates with you or you feel will resonate with others, share it. social media marketing agency This really helps make a connection with the author, an action that may result in the author returning the favor. (That shouldn’t be the motivation to share, so don't do it just expecting a return on the transaction.). Share because you genuinely feel readers will appreciate the share or you believe the content is a must share.Do worry about the quality of their code. But that’s easy to check. Does it work? Is it secure? An overseas coder is just as likely to produce a quality website as a domestic one and can do it at a fraction of the cost. OK, so scripted live-chat agents are going to sound a little stilted and unnatural when English is their second language. Then again, if anyone is required to stick to a script, he or she will suffer just as much with even if fluent in English and residing in the States.Live-chat agents are paid to sit around and be available when a user needs a question answered on a website.
I always remind business owners to think about their sales cycle from new prospect acquisition to close. With social media it will be at the very least that long. This is why small wins are key. Small wins can be simple growth of audience by adding followers or likes. social media marketing company It can also be the application of tools to automate certain social activities like finding and sharing content. In the early part of a social business roll out, small wins must be the focus or you will likely be sorely disappointed by the lack of immediate success. They generally don’t need an intimate understanding of the business. A handful of scripts and some basic information will enable them to answer most questions that a user might pose through live chat. Plus, overseas agents are available and alert late at night after business hours, ensuring quality service around the clock.

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