Wednesday, 2 December 2015

Social Media Marketing Tips for Beginners

Social Media Marketing is the popular form of marketing these days. Today, more than 80% of the businesses worldwide use Social Media Marketing to attract potential customers. social media marketing courses Reports suggest, businesses that use Social Media Marketing have seen a rise of up to 133% percent in revenues.Now, if you are reading this and feel the urge to increase your business growth through Social Media but have no clue about Social Media marketing, do not worry. In this post, I have provided some basic Social Media Marketing tips for complete beginners like you. Social media comes with a pretty steep learning curve, particularly for businesses.There’s just so much to figure out. For example, how frequently should you post? How much work does it take each week before you see results? What are the right types of images to use on your social profiles? Is it okay to actively sell your products and services – and if so, how often?Check the visual below for an absolute beginner’s guide to social media marketing, which is packed full of hints, tips and suggestions, and comes courtesy of Placester. What are they looking for? Are they fishing for recognition? Are they excited by exclusive access to news and/or content? Figure out what type of advocates your brand attracts and find ways to recognize them for their advocacy. It is important to note, though, that most of your greatest community relationships will be built organically.
While your research and brand knowledge encourages people and helps you put the right foot forward, relationships take time. social media marketing b2b The transition from a passive web to an interactive web has brought with it many changes affecting how individuals connect with one another and also how businesses operate. At this stage in the game, it's fair to say that a web presence is critical to the success of a business. You can't get ahead if you're ignoring your customer's online conversations or opting to look the other way. Use this opportunity to get closer to your audience than ever before—reach more people in a genuine and authentic manner, drive more qualified site traffic, increase the authority of your brand, engage the people who influence your customers' behavior, and gain the data necessary for insights-based business decisions. Keep in mind that neither your customers' experience nor your brand starts with Twitter, Facebook, or your blog. Social media should take your existing brand and solidify it, galvanize it, and bolster it. Your efforts in social media should be an extension of everything else you do in all departments of your company. Capturing your company's voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more.

Decide on what Social Media Platform to use

Choosing one or two Social Media Platforms and concentrating on them rather than trying to perfect on many social platforms is the key. social media marketing for small business A common question might arise, “how do I know what Social media platform to use?”. This is very important. Research competitors in your niche, find out how they are performing in the major social media platforms: Facebook, Google+, Twitter, Instagram, and others.Take into account the number of fans and followers your competitor has on Social Media. This will give you an indication as to which social media platform is doing well for your target niche. But, numbers only matter as long as they correlate the amount of interaction. Otherwise what is the significance of 100K followers if the level of interaction is next to minimum? Remember, tip number one will provide you with basic overview of what your target social media platform should be. To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.
Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. social media marketing job description Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.Some of the most successful SEOs and public relations professionals earn their notoriety, at least in part, from the relationships they are able to build. They're also good at what they do, of course, but great relationships bolster their already solid effort. The relationships you build with your customers lead to advocacy and loyalty, traits that can support your brand during both the good and the bad times, representing an investment that will remain strong on nearly any platform and under nearly any circumstances.Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback.

Social Media Profile Optimization

Optimizing Social media profile is central to success in Social Media Marketing. social media marketing salary Because your social media profile serves as a gateway to visitors and potential customers, it is important your social media profile is enticing enough and conveys what you really are, and what people can expect of you or your company.Use logo (real image if individual) consistently throughout every social media profiles. Your logo serves as your brand. Use theme colors that match your website. Write an optimized and concise description on Social Media. Include links to your online business. Depending on what social media platform you use this can be in the About section or Website section. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense. Social media is not something you can simply "tack on" to the rest of your marketing, branding, PR, and advertising efforts; it needs to be a fully integrated part of the mix. In doing so, you can create a cohesive and scalable experience for your customers. Think of it as a means to an end, and not an end in itself. Also, it's not as hard as it sounds.Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options.
There's no secret. I really care about the people I engage with.I learn from some and want to help others with their work. social media marketing statistics I read every bio before I follow someone, so I know something about them. Social media is personal for me. It's not a broadcast medium. My family and my readers. I started on social media to connect with those who read my books in a more transparent fashion. It has allowed me to answer questions, help people and meet many who might also benefit from my works.I get emails from readerThere are success stories like Sophia Amoruso's million dollar Nasty Gal: "In 2006 Sophia Amoruso bought an 'Ebay for Dummies' book and used the site to launch a vintage store out of her studio apartment." Knowing I make a difference helping people reach their goals is what carries me forward. Every morning I get up and catch up with my Twitter feed over coffee on my tablet.Then I go into my office, answer some email and perform the tasks for the day.Lunch is at 2pm and after that I begin writing.I hit social media again in late afternoon and the evening. I don't want any comment to go unanswered. I have personally continued to sell on eBay all these years (I'm a Top-rated Seller), and study the online markets and changes for the newest editions.My most current books are "eBay For Dummies", 8th edition and "Facebook & Twitter For Seniors For Dummies" (in large print). "eBay for Dummies" is the perennial best selling, go-to book for anyone wanting to get started on eBay.

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