You Can Do About the Decline of Social Marketing on Facebook

Over the last year-and-a-half, organic reach of brand or fan posts have dropped significantly. Some reports claim it to be below 5 percent. Brands that spent years building out their Facebook following are now seeing their organic reach fall significantly. benefits of social media marketing Facebook has said that this is due to changes made to the algorithm that determines what content is shown. With the promise of viral marketing on Facebook now slipping away, what is a social marketer to do? With 1.28 billion registered users, Facebook is the world's largest gathering place. It's where we go to discuss breaking news, announce important life events and gossip about public figures. It's no stretch to say it's the modern-day town square only it's frequented by 18 percent of the world's population (and nearly half of all those with access to the Internet).The only thing missing from this massive virtual meeting place is the village market.
In mid-April, the Financial Times reported that Facebook had virtually wrapped up the regulatory process of becoming a “payment and remittance processor.” Then, earlier this month, the social network announced the "Buy" button, showing that social commerce is here to stay. marketing social media Creating content without understanding your audience is a complete waste of time and money. Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Further, 73 percent of online buyers get frustrated when website content appears to have nothing to do with them. Study your audience through market research, blog comments, online surveys and talking to them at events and conferences to figure out their needs and pain points. Consider running focus groups in exchange for a chance to win a free product or discount code. Get deeper insights into their demographic information, lifestyle habits and product perception.

Use promoted posts on third party viral sites

You can hire sites like BuzzFeed.com and EliteDaily.com to create and promote content that has a much better chance of “going viral” than what your team could create. social media marketing tools These sites specialise in creating highly engaging content that can achieve significant virality across many platforms including Facebook. Skeptical? Here is a video they created for GE, an iconic American brand. It’s received more than 900,000 views on YouTube. Treat your audience like you would a friend you're getting to know and respect. Engage with your audience on social media to learn more about their interests. Collect and refine all the data you gather to customize your content.The folks at Pinterest are on a tear lately. The popular image-based social-media network unveiled yet another new discovery-happy feature. This one’s called “Interests,” an easier way for users to find and follow pins from people with shared yup, you guessed it interests.
For businesses, the update gives your customers a new, less time-consuming way to discover your posts, directly from their home feed across all of Pinterest’s platforms on the web and on its Android, iPhone and iPad apps.Starting today, users can now dig deep into all kinds of highly specific interests, from “ultralight backpacking” to “urban homesteading” and, you name it, just about everything in-between.Today’s Interests rollout marks the latest major Pinterest upgrade in a string of updates over the past six months. Last April, the San Francisco startup released Guided Search, social media marketing tips its own image-loaded version of a search engine.Earlier this month, Pinterest revamped and animated its “follow” button in an effort to drive more traffic to brands’ Pinterest pages from other corners of the web. Three days before rolling out the overhauled button, the company also launched a beta version of promoted pins for businesses.And the upgrade train isn’t slowing down.

Retarget users through the Facebook Exchange (FBX)

The open architecture of FBX allows a select group of ad techs to buy some of Facebook’s advertising inventory. To access those platofrms, search for an ad retargeting vendor that allows you to create “segments” of users based on the pages they visit on your site, social media marketing world then target them with ads on Facebook. This option may not expand your audience, but it will help you maximize the value from the traffic you already get. Unfortunately, this is the best option if you want to reach your audience on Facebook. However, paying for advertising on Facebook does have some advantages.It’s still relatively inexpensive when compared to paid search on Google AdWords. Paying for ads also opens up a host of audience targeting features, and could actually improve the quality of your Facebook marketing. In today’s press announcement about the new Interest feature, the company said it would reveal yet more new stuff in the next few months. We’ll keep you posted.
Facebook took what it learned from its “virtual goods” experiment and opened up the floodgates to the real thing.Before long, Facebook will be selling the "Buy" button to big businesses and large retailers, which means that effectively all Facebook pages can be transformed into an ecommerce store. Ask anyone who's taken a dip in the entrepreneurial pool for some words of wisdom, and you’re likely to hear this piece of advice: Start before you’re ready. social media marketing plan template If you’re coming from corporate America and have no experience of being your own boss, let alone launching a company, this very phrase is anything but clear, comforting and concise advice. A website can be one of the most significant tools and investments you make. I also believe in testing content, building up a community and tracking the likes, needs and wants of the online audience.But launching a Facebook page for your business is free. And tons of people already check out Facebook on a daily basis.