Facebook, Twitter and LinkedIn, Oh my! Now entrepreneurs have so many ways to reach out and talk to the world. Entrepreneurship is all about building a platform of loyal advocates who are excited about listening to your message and hopefully buying from you. social media marketing b2b That said, the five biggest mistakes entrepreneurs make on social media all come down to one important lesson: You talk too much (at least on social media). Stop talking and start listening and you will turn your use of social media into a lean, mean, money-making, advocate-building, client-relationship machine. Stop humanizing your brand" doesn't translate to "be stuffy and corporate." It just means you should consider the differences between humans and brands, and act with discretion."Humans bicker, brands shouldn't; humans behave frivolously, brands shouldn't," Joe Chernov, vice president of marketing for Kinvey, says in the book.Chernov goes on to say that humanizing a brand was good advice initially when brands acted too corporate on social media, but now, "I see brands sharing absurdist memes or making politically charged statements, and I realize it's time to reintroduce a measure of sobriety into our corporate feeds. It happens some customers aren't always happy with your product, website, what you wrote on the blog, the way you handled something, etc. But you shouldn't ignore them simply because the two of you don't see eye to eye."If we have the opportunity to engage in dialogue with one of our users, we will usually have a fan for life," said Ethan Austin, co-founder of GiveForward, social media marketing courses in the book. He admits that most of GiveForward's most loyal users were once complainers. "We treat every email, complaint, or inquiry about the site as an opportunity to inject humanity into the conversation and win over a customer," says Austin."Now, granted," Spark added, "if they respond back, 'You're a moron. Go away,' don't respond. But if it's a thoughtful response, obviously you respond.