Wednesday, 2 December 2015

Social Media Marketing Tips for Beginners

It doesn't matter if you're a small business or a large corporation. Every marketer has a desire, nay, using social media for marketing a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.Once there, you have the opportunity to engage them and convert them into subscribers, leads, or even customers! But first, ask yourself this questionWhat social media outlet(s) is best for reaching my target audience?Do you use Twitter? Facebook? Pinterest? LinkedIn? Google+? Some combination? Or all of the above? Here are some generalizations to consider. Twitter is great for short messages and a younger demographic. Facebook allows for longer posts, reaching a crowd between the ages of 20­50. Pinterest is great for imagery, so if you're in the art industry, that's the way to go. LinkedIn and Google+ attract more B2B business professionals. Have you ever went to a party, only to find out that you don't know anyone there, and the few people you do know, won't introduce you to anyone else? This is how social media marketing can feel at first. No one likes that feeling. That's why you have to follow people and engage them. Help people find what they're looking for. Answer questions. Take a few minutes every day to comment on key influencer accounts. Offer your honest opinion and expertise.
Social media marketing can be a time­consuming effort. social media marketing strategies Use a social media aggregate like HootSuite to tie all of your accounts together and schedule posts during your downtime so you don't have to constantly post throughout your workday. Also, don't forget to consider the time changes. If you post something at 9pm EST, it's likely that most of your audience in the UK will be in bed, missing out on your marketing message.What sets you apart from your competitors? Show off your uniqueness by posting links to blog posts that highlight accomplishments, news, and other advantages. Leveraging these items is a cornerstone of a fruitful social media marketing campaign. Come up with your own hashtags for use in Twitter and Facebook. Share pictures and host caption contests. Ask questions that only people with expertise in your field can answer.Don't always be pushing for sales on social media. Use it as an opportunity to get to know people in your industry. Create and nurture mutually beneficial relationships with both your potential customers as well as thought­leaders. It's these influencers who can make a significant impact on your social media marketing success. A single retweet or like for a key influencer can put your content in front of hundreds, maybe even thousands of eyes! If you do it genuinely and intelligently, you'll start capturing people's attention and building your network quickly.

Connect Social media profiles to your website

Once you create your social media profiles, the next important thing to do is to connect your social accounts to your website or Blog. social media marketing manager Doing this, visitors, search engines, social media pages know which social account relate to what website or Blog. This improves your overall reachability in the Internet. Also, be sure to add social media buttons on your website. With these social media buttons visitors can easily share your content to the outside world, increasing the likelihood of bringing more visitors(potential customers) to your website.According to studies, social media buttons at the top of your posts gets noticed considerably than social media buttons at the bottom of the page. That is a tough one, because recommendations would be different for everyone based on their interests.There are brilliant thought leaders on Twitter in every profession and industry: doctors, lawyers, accountants, celebrities and authors who share great information every day.Engage with people before you pitch them. Fill out your bio so people will know who you are and get to know the people you interact with. If you build relationships, other social platform connections will happen.Why reinvent the wheel? Click to see who your online heroes are following, read the bios and click Follow when you find someone interesting. That's an easy way to find people who will resonate with YOU.
People want to interact with other people, not bots. marketing with social media They don't want to be constantly spammed. We've all got feelings, so take advantage of that. Make people feel good for interacting with you. Thank them for following, posting, and sharing your content. Try your best to return the favor when you can.As you grow your businesses, eventually you can hire someone to take over your social media marketing efforts, but until then, start by following my five tips. You'll get into a rhythm and create your own unique social media marketing voice and style. Your style defines how your audience perceives you. It's up to you to make that spotlight portrayal a positive or negative one! Do you have any other social media marketing tips? I'd like to hear them.Use Twitter search or WeFollow to find influencers within your industry and expand from there. There are leaders from every profession on social media, find your community and get involved.Go for quality. Whatever your end goal is, you're building a community. Find people and interact with them. Say hello, tell them you are glad you found them or comment on one of their tweets. When people interact back to you a connection is made.

Find and Follow Influencers in your niche

Now that you have chosen social media platforms that best suit your business, optimized your social media profile, social media marketing software linked your website to your social media profiles and added social media buttons to your website, it’s now time to find influencers for your niche and follow them. The more influencers you follow, the more you learn things about your niche. Engage with them, try to build networks. Remember, networks are very important to survive in today’s competitive social media marketing. There are lots of tools that allow you find influencers for your niche. I personally use Buzzsumo, an easy and efficient tool to find influencers for my niche.If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.As you can see, a social presence can have far-reaching impact for your organization when it is executed in an authentic and thoughtful manner. By making social engagement a core part of your operations rather than an afterthought, you have a better shot at fully leveraging its power.Now, it’s time to kick start your Social media campaigns. Start researching about your niche. Find and share interesting contents. These contents can be articles, infographics, stats, images, videos, research papers, motivational quotes or fun contents. Your goal is to attract as many people as you can.
Engage with like minded people, remember to check interactions on your social profile and get back to anyone ASAP. how to use social media for marketing Your end goal is to attract more people to your business via your social profile, so the more you engage the more your presence is felt. Remember not to over commit. It can have a negative impact on your social media campaign.Social Media is one of the fastest ways to promote your business and what it has to offer and get targeted traffic to your website.An optimized social media profile helps in getting likes and follows and can also help in SEO. Use proper profile pictures along with brief and relevant description of your business.Make sure to use designated spot provided by most social media platforms for adding a website URL. Social media profiles are also crawled by search engine and giving a link back to website improves SEO.Add social media buttons prominently at your website, to make it easy for visitors to find your social media presence. You can also use social media widgets to showcase your social media presence more prominently on your website.Social media is all about sharing and connecting with your followers. Share content that interests people, so that they share it with their followers and in return drive traffic to your website. Focus on quality and not quantity when it comes to sharing content.

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