A solid marketing plan is key for any successful entrepreneur’s product, business and service. One great and cost-effective strategy for getting the word out is to utilize social-media marketing. atlanta social media marketing While there still needs to be a plan, objective and follow-through applied to this branch of your marketing plan, you can achieve some great results on a shoestring budget if you know where to look. As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn't easy.While some opt for quick fixes, like buying followers (something I have never done), I don't see the point in these sketchy tactics. It may offer short-term spike, but it doesn't provide the kind of engagement that organic followers do.Here are a few very simple ways to grow your following (along with the process of what I do on Twitter) that you could also implement on your other social channels.Follow people that retweet or favorite your tweets, especially when they take the time to read articles you've written and share a comment with you. Also take the opportunity to engage when possible. The more you reach out, the more folks will return and reciprocate by following or making comments. You can apply this across all your social networks.When I joined the social media movement in March of 2009, I was just an observer for the first six months. But by remaining consistent and sticking with daily-following methods, my account began to grow. Now with more than 380,000 followers, hotel social media marketing people often ask me for advice on growing a following on Twitter.Follow new people every day even if you can only afford a few minutes on each network. I usually do this on my phone while I am waiting on someone. People say quality over quantity? True, however, I would rather have both to maximize your reach. You must continue to build your community whether online or offline.I've met many of my community contacts from my tweets or share.