Saturday, 5 December 2015

Gets Hip to Hashtags to Harvest a New Audience Online

I grew up in a rural Nevada town surrounded by barbed wire fences and farm fields stacked with bales of alfalfa. disadvantages of social media marketing A sprawling livestock auction yard sat behind the pizza joint where I worked. Its most popular menu item was appropriately dubbed Barn Wedges.Oh, and you better believe that country music was a staple of my environment. And yet, an organization that thrust the genre into mainstream America and became a crown jewel of country culture, completely skipped my notice until recently. Starting in the 1920s the Grand Ole Opry showcased performers who were broadcast on radio. Through the decades performers have included Hank Williams, Elvis Presley, Dolly Parton and more recently Brad Paisley, Rascal Flatts, Dierks Bentley and Blake Shelton. With its 90th anniversary on the horizon, Grand Ole Opry is staking a comeback using the digital landscape to touch millennials and generations with a newfound interest in country music.
I first encountered Grand Ole Opry because my 17-year-old sister posted a slew of photos to Instagram holding a CD. hotel social media marketing I was first shocked to see that she owned a tangible music medium, but her hashtag and the plethora of comments and "likes" prompted me to dig further. Turns out, by taking a photo with an album with the hashtag #MyRoadBetween she was entering a contest hosted by Grand Ole Opry. Hashtags, brands and contests are commonplace. But a contemporary concept adopted by organization with little to no recognition among the core demographic participating in said contest struck me. The Pew Research Center has reported that 91 percent of teenagers on Instagram post “selfies.” If this many teens are posting photos of themselves to social media and with Instagram and Twitter near the top of their favorite social networks, according to Piper Jaffrey, Grand Ole Opry struck gold with its strategy. Further inspection revealed that there were scores of submissions, and a separate contest called for Instagram videos, too.
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Creating a unique world within a social network

Survey data collected by GlobalWebIndex in in late 2013 demonstrates Tumblr’s impact on users between the ages of 16 and 24, a demographic that BusinessInsider has pointed out is difficult for brands to reach. atlanta social media marketing Flooded by fashion companies, artists and indie musicians, Tumblr is a breeding ground for youth-oriented content.A common sentiment among social gurus is that those who want to make social-media networking succeed have to put in the time. Grand Ole Opry took every social network into account for its digital marketing strategy, a bold choice considering the time and content commitments companies take on with each new network engaged with.Rather than simply paste a Tumblr logo on its web page, Grand Ole Opry created a persona for the microblog labeled thecircle. It’s packed full of video performances and interviews, making visitors feel apart of a special backstage club with exclusive access to current stars and country icons.
When things are going well, it's easy to identify your strengths. When things are going poorly, it can be difficult and even painful to assess your weaknesses, how to do social media marketing particularly when those weaknesses cause you to fall behind your competitors.However, your competitors can teach you more than you realize. Inbound marketing is a complex endeavor, working best when each contributing piece is performed in an optimal manner. Each team sees the process in a different way, executing some pieces better than others and offering insight into improving your own execution. When your numbers are down, check your ego at the door and learn something from those who are objectively performing well.When your efforts aren't yielding the results you need, asking targeted questions that get to the root of your execution problems can turn things around and improve your long-term prospects.

Treating content as a reward

Signed posters are a great social contest prize. For Grand Ole Opry, using them as leverage garnered a ton of user-generated content and engagement between social media users and the organization. social media marketing trends But limiting fan rewards to such prizes places budget and creativity limitations, and while it’s still effective, it’s traditional, the opposite of Grand Ole Opry’s new marketing tactics. After all, there are only so many times that fans will post a photo to score a poster. Grand Ole Opry took an interesting approach to this dilemma via Twitter. Specific tweets from @opry requested 1,000 retweets by a certain time in order to unlock videos from stars such as Lucy Hale and Carrie Underwood. Fans responded in droves, requesting that their followers also participate to reach the goal. Rather than offering a typical prize, Grand Ole Opry engaged its fans and rewarded them with in-house content in exchange for engagement. but to do so and offer them something in return is full-circle marketing at its best.
According to the Aberdeen Group, only 32 percent of marketers said they feel that they are effectively executing enough content. social media marketing new york That means that over two-thirds of all marketers are missing the mark on basic content execution. If your content marketing isn't working, this is probably a good place to start.Check your past two or more months of posts and note the day of the week and time of publication. Also, read these pieces and answer honestly: Is each one of consistent quality? If you're publishing at an inconsistent rate, audiences may be turned off by that unreliability. If the quality is inconsistent, you may be losing audience members to subpar content.Digital media is about carefully curating work that yields organic traffic as users return to it. At least, that's half the story. The other half involves creating relevant, topical hits that foster link building/discussion and raise SEO rankings in the process.

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