Thursday, 3 December 2015

Now You Can Edit Captions on Instagram

It happens to the best of us. You’ve crafted the perfect Instagram caption along with carefully selected hashtags. social media marketing strategy And then you spot it: You used “your” instead of “you’re. You have two options: Delete and repost, or let it slide? Thankfully that conundrum is a thing of the past. With its latest update, Instagram is giving users the ability to edit captions after they’ve been posted. Whether you make a typo or come up with a better caption, you are now free to edit.Instagram is also making changes to the “Explore” tab. The Photos tab has remained, but has been joined by the People tab, which highlights interesting accounts for users to discover. Now if only Instagram would make it possible to toggle between accounts. Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.
Instagram’s growth and reach speaks to its massive appeal to the millennial audience. social media marketing plan Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best. If about half of the ads in Facebook use pictures of people, the other half include pictures of things. Selling mortgages? Test a picture of a house. Selling cameras? Test a picture of the camera. Selling car insurance? Test a picture of a wrecked car. Selling pizza? Test a picture of a mouth-watering piece of pizza. Selling jewelry? Sell romance. Selling cat products? Test a picture of a cat. Or, better yet, test a picture of a kitten, too.We can think of a million more ideas for images. Test lots and lots of different images of what you're selling. This seems perhaps a bit too easy, but the reason it works is simple. If you're advertising tires for a local tire store, post a picture of a tire. In your community, somebody needs to buy tires for his or her car, right?

Humanizing branded content

The key to success in today’s social space is insight into the audience base. social media marketing companies Users today want content that speaks to their real interests in a genuine manner. Driving this concept is prioritization of the user experience. Always have the individual in mind. Anticipate and focus on what they want to see from a brand. With this approach, brands can implement diversely creative content that speaks to the user’s individuality and the brand’s understanding of the audience. That allows the audience to personalize the entity connecting with them through social media. The brand is no longer just another robotic, corporate voice. When this person sees the tire ad, they're actually interrupted by the image of a tire. Why? Because they're already spending some mental energy thinking about the need to buy tires soon. The tire image triggers these individuals.
A powerful technique you should test is simply making your entire image a word that's a trigger word for your target audience. social media marketing services What are some examples of making your entire image a word? A language tool has as its image the words, “LEARN FRENCH.” A movie theater has as its image the word, “CINEMA.” A local cupcake shop has as its image the words, “HEY Cupcake!”How many times have you driven by a highway billboard that interested you—but it was so crammed with text you couldn’t read it? Facebook images are micro-billboards. If you use text in your images, take a long, hard look at the image text and ask yourself “Is this easily readable?”If it's not, go back to the drawing board and start again. If a word image works well for your business, continually changing its color, background and framing helps prevent ad fatigue.

Amplification through targeted Influencers

The usual advertising tactics are essential whether a brand is looking to grow awareness or reposition themselves but audiences today demand personal interaction with brands. social media marketing university They want to speak to another person who understands them and speaks like them. The best way to reach users with these needs is to generate content by like-minded individuals who understand the space. Instagram influencer marketing is a massive opportunity for brands to target specific demographics in a non-intrusive, yet effective, manner. These influencers know what drives engagement and interest in their audiences by understanding them as no brand could. The human factor has become essential to a successful social campaign. That personal voice behind a brand is what the audience wants to hear. Both brand science and artful advertising must converge to build the brand's connection to audiences an influencer has developed, studied and tended to for years.Instagram provides a simplistic user experience but provides vast amounts of data regarding users and content generated.
When used correctly, this date gives brands the opportunity to leverage key metrics in support of their campaigns.By implementing Instagram’s data in analytical tools, what is social media marketing the brand’s position is elevated, not only supporting their campaign direction but driving metrics around brand awareness, purchase intent, sentiment and so forth. These are all essential factors when proving ROI, an extremely difficult task in the social space, especially Instagram.In a fast-paced world where social media is the driver for audience and consumer movement, Instagram continues to provide newfound opportunities. The three core elements of driving Instagram success for brands are humanizing the content, utilizing influencers and gaining powerful analytics. As brands grow in their understanding for these three invaluable elements, so will their social value and long-term growth.

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