Wednesday, 2 December 2015

Instagram Marketing Tips to Make People Your Brand

Instagram recently announced that they’ve gained over 300 million users, disadvantages of social media marketing even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” writes co-founder and CEO Kevin Systrom of Instagram, a Facebook-owned social photo-sharing app born in 2010. Not to mention users tap the like button 2.5 million times daily, proving that I am not the only like-aholic out there.I’m somewhat ashamed to admit the moment my alarm starts ringing I swipe right on my iPhone and instantly open my Instagram app. There’s something so pleasing and addicting about scrolling through my visual feed to start the day. Double tapping the heart when something is like-worthy is invigorating. But who’s on Instagram? Is it primarily a Justin Bieber following demographic or are we looking at an upper-class, chess-playing retirement community? Yes, I have read all of the health studies that advise against starting your day in front of a screen, but it’s a guilty pleasure that I haven’t been able to kick.
After reading various studies the demographics vary, but lean towards a more youthful audience, hotel social media marketing the largest percentage of users falling into the 18-34 year old zone. A study conducted by BI Intelligence found that the app is skewed towards urban, youthful women. f that isn’t the audience you’re targeting, you still should not dismiss the social network as a useless opportunity, because almost every male I know is on Instagram, and I would predict that each year more and more adults over 34 will be hopping on the Instagram bandwagon. Why do I predict this? Because it’s exactly what happened with Instagram’s parent company, Facebook. As most of you are aware Facebook started at Harvard, branched out slowly to other ivy-leagues, colleges across the country, and now has a wide international presence and includes demographics of every age, gender, race, etc. In simple terms, it’s become a global phenomenon. But yet, it is true, the older you get the less likely you will be on the cutting edge of social media trends. For the lucky ones who have kids, youthful friends or coworkers to keep them young (like my parents) they’re likely to join these networks early-on and become just as, if not more addicted then younger generations.

Schedule Posts at Optimal Times

Getting serious about Instagram means making the most of opportunities to connect with your audience. atlanta social media marketing Plan your posts in advance and schedule each one at a time when your audience is most engaged. When you post consistently and at optimal times, you’ll see a greater return from each post.There are a number of tools that can make that easier. For example, Viraltag allows you to manage all of your content in one place, edit your photos and prepare your captions. You can also schedule your posts at a specific time or automate your sharing.Latergramme is another great option for Instagram scheduling. An Instagram-centric platform, Latergramme also allows you to upload photos from your desktop and schedule posts to Instagram.Following Instagram’s rules, any scheduling tool will require you to approve postings at the scheduled time by clicking a notification on your phone. But being able to plan and execute the majority of your posts in advance will help you seize opportunities at key moments.
After a certain degree of popularity the older generations are bound to hop on the bandwagon. how to do social media marketing Also Instagram being a Facebook owned company is only going to speed-up the growth process for the newer platform. Instagram now has short video capabilities. Use this to make 15 second videos on your Instagram feed.take and post cool photos of your goods to share with Instagram users.Show photos of your products as they are used in real life.Be cool and creative on this hip mobile site.Pilot Pen USA is a great example of creative marketing on this Instagram. They sell pens, right? So how you market that on a social site like Instagram? They show photos of handwritten notes, and their pens.So if everyone who’s anyone is either on or likely to join Instagram, then why isn’t your business? Yes, I understand that your priorities may lie elsewhere, but if you can spare a few minutes a day or even a week then Instagram needs to be added to the priority list. Instagram can be especially powerful if you're in a creative industry, such as craft marketing.

Interact With Your Audience

We know interaction is key to a healthy social media strategy. But on Instagram, social media marketing trends it’s particularly important because people increasingly look for information there.The platform is most popular with young people, as the majority of users are younger than 30. Young people and teens in particular ask questions and look for answers on Instagram.LoveSurf, an ecommerce site and brick-and-mortar store in California, uses Instagram to share information with their customers. If customers want to know what products are in stock and what hours the store is open, they look to Instagram for answers.You don’t want to miss a moment to engage with a potential customer, so check Instagram consistently or use a free tool like Iconosquare to monitor comments and engage directly.Instagram has been the fastest-growing network in recent years and now has more than 400 million users.Despite conventional thinking, it’s not all about brand-building. You can see a real impact on your business when you put the right plan in place. Be thoughtful and strategic to maximize the time and resources you spend on the platform.
Acknowledge your customers’ awesomeness by liking their photos - particularly if they include your product, social media marketing new york or emulate your brand.Engage with your consumers by commenting on cool product related photos they post.If someone comments on your posts, respond to them. This is particularly true when then comment is a question, or even something negative about your brand. If your images are about celebs - let them know. They may just appreciate it enough to share it with their followers!Post images with your customer in mind. Post about more than your product. Make your business Instagram about lifestyle, and authentically connecting with your filters to enhance your photos. Use cool angles, lighting and other photography tricks - whether you hire a photographer, or learn a few tricks on your own. Use photoshop, Diptic, or photoshake to edit your pics, or combine a number of photos into one.What do you think? What else are you doing on Instagram to drive business results? Please share your thoughts and suggestions in the comments below.For example, a non-profit book festival for teens in Texas found that answering questions directly on Instagram was the best way to interact with their target audience: teens.

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